The Benefits of Digital Marketing: A Detailed Guide

The importance of reaching out to your audience via their computers and mobile devices has been proven time and time again. SEO alone can boost your business traffic by 106%. Combined with other digital marketing methods, this makes your business unstoppable.

There are infinite benefits of digital marketing, and they all make a compelling argument for these advertising strategies. Read on to learn why you need to invest in SEO, SEM, PPC content, social media marketing platforms, and more.

Boosts Your Visibility

Hiring a digital marketing agency that knows what they’re doing can greatly boost your online visibility. Since about 92% of people don’t go past the first Google page after making a search query, making sure that you’re in these results is critical. Search engine optimization (SEO) and other related services can help to bolster your page to a place that will garner more clicks.

Other non-SEO strategies that show pay per click (PPC) ads to users also work to increase the number of people who learn of your brand. Because these ads will be displayed to people who make queries with keywords related to your ad, this advertising tactic targets those who are already looking for services similar to you. Not only do you become more visible, but you’re seen by your target audience!

Redirects Traffic to Your Site

PPC ads can drive traffic to your website because those who click on them will be redirected to it. However, you also can use social media pages to bring people back to your official website. Include links in your Facebook and Instagram description to encourage people to head to your landing page. They can DM you on social media as well, but also send them to your official contact page.

Twitter is one of the more interesting platforms for driving traffic from social media to your official page. Because of the character limits, you can’t possibly say everything that you want to on the platform itself. Pin a post that links to one of the most interesting and engaging pages on your website such as a video or inspiring product.

Increases Your ROI

Digital marketing is a surefire way to increase your return on investment (ROI) because it converts to clicks and subsequent online purchases. In fact, these techniques have been proven to boost overall sales between 12-15%.

People are also generally willing to pay more money for convenient services. Nothing is more convenient and easy than shopping online, so you want to make your presence meaningful so that people order from your eCommerce shop or reach out to you over the web.

If you force them to go to a brick-and-mortar location or to actually make a phone call, they’re likely to jump ship and head to a more accessible competitor.

The bottom line is that you increase your ROI by placing yourself ahead of the competition!

Easy to Implement

The convenience of digital marketing is a 2-way street. Not only are online services easier for your potential customers to navigate, but digital campaigns are easier to run than other advertising strategies. A professional digital marketing agency is at the tip of your fingers when you’re online, and these experts are happy to manage your full campaign from start to finish.

This will give you more time to focus on your core product and save you the money and hassle that comes with other forms of marketing. Additionally, if you were to, say, make cold calls to people and ask if they’re interested in your services, you wouldn’t be reaching the parties that are most interested in you. Digital marketing is more targeted and therefore more successful.

Comes in Many Varieties

The concept of ‘digital marketing’ is also extremely diverse. Some of your main options include:

  • Search engine optimization (SEO), which uses a combination of high-volume keywords and quality backlinks to boost your visibility in search engines like Google
  • Search engine marketing (SEM), which shows your PPC ads to those who search for keywords in their Google queries
  • Social media marketing (SMM), which gains you followers on these platforms so that you can share information, ideas, blog posts, photos, reviews, and products
  • Direct mail marketing, where you send email lists out to past/present clients as well as those you hope to get in the future

However, there are many more varieties than that. Take a look at your options and you’re sure to find something that works well for your needs.

Can Be Engaging and Interactive

73% of consumers are more likely to invest in a product or service if they see a video about it. This has many possible reasons, but one of the main ones is that moving images and video content are more engaging than still photos or text. Since 65% of people classify themselves as visual learners, this all adds up.

Paper marketing only allows you to use text and still images, which isn’t always the best way to reach out to the customers that matter most. Plus, since other companies like yours likely have these videos and graphics available, your audience may bounce from your company and go to look at one of their websites instead.

Digital marketing makes you seem more modern and on track. People will understand that you’re ahead with the times and are investing in your business in 2021. This will make them happier to shop with you and contact your experts.

Beyond the Benefits of Digital Marketing

Now that you know some of the main benefits of digital marketing, it’s time to begin boosting your business and increasing your overall success.

Check out the ‘social’ tab on our home page to learn how you can build an audience for your social media pages. Once you increase your presence on these platforms, people are sure to come flocking to your official site as well to see what you’re all about!