Social Media is immersive and it’s easy to not always implement a solid game plan when trying to reach your end users. Here are 30 time tested and effective social media tactics. What else would you recommend?
Optimize your pages and profiles. Ensure your profile pages use relevant keywords to get discovered via sear
create branded pages. Brand your profile pages with great cover photos, backrounds and colors
Determine user interests. Dive into social media data to identify relevant issues and use interests
Learn from leaders. Observe how social-oriented brands and leaders select channels, tune-in to their customers and create engaging content.
Post frequently. Post 5-plus times daily on twitter and once or more each day on Facebook, Linkedin, Pinterest and the channels you use.
Use hashtags. Using hashtags helps with tracking promotions, targeting readers by area of interest and starting conversations
Feature great images. Invest time and money on great images to create the stopping power you need to standout.
Share photos of yourself and Team. Humanize your brand by sharing candid shots. Your followers will identify with them.
Build one-to-one relationships. Reach out to bloggers and other social influencers. Be valuable to them.
Use a conversational tone. Drop the corporate babble. Be friendly and approachable.
Offer concise morsels of advice. Rambling’s a no-go. Get to the point.
Don’t overdo The self-promotion. You’ll be labeled “spammer” and cast into social media purgatory.
Keep it real. Be authentic and draw from your experiences, knowledge and sense of humor.
Ask questions. You’ll get more engagement and insights when you throw questions out there.
Run contests and giveaways. Make things exciting for your fans. People love to compete and strive for the prize
Create collages. Social media users have shown they like, love and share collages of illustrations and different style photos.
Perfect your timing. Use simply measured’s free follower analytics tools to discover when your followers are most active.
Interact in real-time. Prepare to work the channel often and actively. Respond fast and take part in real-time conversations.
Follow-up with new connections. When someone does you the favor of following, follow-up, express your appreciation.
Monitor and respond. Monitor mentions of you brand to find good feedback to share, bad feedback to mediate and new business prospects.
Toss up a popup that asks for followers. Marketing expert neil patel claims you’ll double social traffic in 30 days with a pop-up that asks for follows.
Ration yourself. Joining networks and groups is a good thing. Spreading yourself too thin is not.
Learn from your analytics. Click around your Google Analytics regularly to determine where traffic is coming from and going to.
Work as a team. Create a “all hands on deck” approach across departments for more effective customer communications.
Be patient. Results can’t be rushed. Think long-term and be a nurturer.
Keep up with the changes. The networks make changes often. Subscribe to reliable sources to keep your social IQ high.
Have fun. If you’re not enjoying social meida, it’s not for you.