Viewability Archive

The Science Behind Viewability Standards

“IPG Media Lab partnered with Integral Ad Science and Cadreon to conduct a large-scale scientific research study, involving nearly 10,000 participants and 189 different ad scenarios, meant to quantify the relationship between viewability and brand metrics. Although the study is not meant to rewrite existing standards, it serves as

How a Publisher Can Improve Viewability

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Have You Audited your Viewability Lately? In 2016 it is essential for content publishers to be aware and do everything they can to improve viewability metrics. According to Digiday Viewability is an online advertising metric that aims to track only impressions that can actually be seen by users. For

Mobile Viewability Made Simple “If customers can’t see it your wasting your money” – Millennial Media The Evolution of Viewability The digital advertising dream: for marketers to be confident that the ad impressions they are paying for with cold hard cash are 100% viewable by the potential customer. Who would wan’t to pay

Mobile Viewability Infographic – The Mobile Majority

The Mobile Majority, a well known leader of mobile advertising technology, created this unbelievable mobile viewability infographic that educates the digital advertising ecosystem about the many complexities of viewability on mobile devices. With the rise of mobile rapidly becoming a very enticing and effective medium for brands to advertise there messages, it has

Google on Video Viewability [Infographic]

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How viewable are video ads? Think with Google released an infographic to educate the industry on how viewability is measured on video ads. Video ads have become a major source of revenue for publishers, preferred creatives for advertisers and a segment of the industry that needs to go under the microscope to

The Simple Truth about Viewability

Marco Muzzi has created a wealth of of educational videos about the digital advertising ecosystem. His example of how viewability is measured in digital marketing is a great introduction to one of the most important segments of the industry. Think about it, in traditional advertising how do you measure if your message

How viewability works on AppNexus

Kevin Solinger, A product manager at AppNexus, one of the largest programmatic ad exchanges, takes a moment out of his busy day to talk to us about view-ability. AppNexus has taken many strides to become an industry leader in viewability such as it’s acquisition of viewable impression technology company Alenty. 

IAB on Viewability 2015

The Interactive Advertising Bureau (IAB), the watchdog agency that sets the standards for the digital advertising industry created a video to report on viewability trends and statistics for 2015. With viewbility and ad fraud still being a major concern for advertisers, it is very important that all of the stakeholders in