Supply Side Platform Archive

Publisher Sales Vs. Publisher Operations.. What is the Difference?

Programmatic Ad Network Roles: Publisher Sales Vs. Pub Ops If you work at a programmatic ad network on the supply side of the business model you most likely fall under two sub divisions of your work group: publisher sales, or publisher operations. While both roles have some overlap there are

What is Real Time Bidding? (RTB)

Author: | Categories: Ad Tech Topics, RTB No comments
Learn Digital advertising: What is Real Time Bidding? If you breathe and live in the Online Advertising space, you most definitively have heard the term Real Time Bidding or more commonly known as RTB. This is a relatively new technology to even people who consider themselves to be veterans of