Pubmatic Archive
What is Programmatic Direct?
Infographic: Programmatic Direct The Pubmatic blog created a much needed infographic to define programmatic direct. Programmatic Direct really are two concepts combined. Programmatic is the buying and selling of advertising via workflow automation and algorithms. Direct simply means that the buyers and sellers of ad inventory know each other.The term programmatic
PubMatic Review
PubMatic Review Website www.PubMatic.com Category Supply Side Platform Monthly Stats N/A Traffic Minimum Large Traffic Payment Model N/A Countries Global – data centers around the world to reduce latency Display Standard IAB, Native Mobile Mobile Web and App. IAB Ad Sizes, Full Screen Interstitials Video Vast 2.0 VPAID, API,