Pubmatic Archive

What is Programmatic Direct?

Author: | Categories: Definitions No comments
Infographic: Programmatic Direct The Pubmatic blog created a much needed infographic to define programmatic direct. Programmatic Direct really are two concepts combined. Programmatic is the buying and selling of advertising via workflow automation and algorithms. Direct simply means that the buyers and sellers of ad inventory know each other.The term programmatic

PubMatic Review

Author: | Categories: Ad Network Review No comments
PubMatic Review Website Category Supply Side Platform Monthly Stats N/A Traffic Minimum Large Traffic Payment Model N/A Countries Global – data centers around the world to reduce latency Display Standard IAB, Native Mobile Mobile Web and App. IAB Ad Sizes, Full Screen Interstitials Video Vast 2.0 VPAID, API,