Online Advertising Archive

How internet advertisers are reading your mind!

Author: | Categories: Definitions No comments Digital Advertising: Tracking the Trackers The Economist published an insightful video answering the question: how do internet advertisers read our minds? If you think about it, we are online  all the time. Every time we click, thousands of third party companies have the opportunity to harvest and make insights about

Top Reasons to Work in Digital Marketing

Author: | Categories: Job Advice No comments
Digital Marketing is emerging to be one of the top growth industries in recent history. With Mobile, Display, Programmatic, Affiliate, Toolbar and Online Branding all on the rise, there are several top reasons to work in digital marketing. Top four reasons to work in digital marketing It’s a Growth Industry.

Great Websites for Digital Media News

Top websites for digital media news, views and concepts The digital ad space is very intricate and interlinked. Take one look at the Lumascape and you can imagine why: If an industry professional tells you that they understand exactly how the LumaScape works, they are either a genius or lying and

What is Real Time Bidding? (RTB)

Author: | Categories: Ad Tech Topics, RTB No comments
Learn Digital advertising: What is Real Time Bidding? If you breathe and live in the Online Advertising space, you most definitively have heard the term Real Time Bidding or more commonly known as RTB. This is a relatively new technology to even people who consider themselves to be veterans of

What is Alexa Toolbar and how can it be used?

Author: | Categories: Definitions No comments
Website traffic data – essential for the digital ecosystem If you work in the world of Online Advertising you have probably heard about a toolbar called the Alexa Toolbar Alexa is a “Web Information Company” that collects data by utilizing cookies from users who surf the web. It collects

Nike Fuel Case Study

  Nike Fuelband: The Future of Exercise? The Nike FuelBand is a new and innovative way to track an individual’s daily physical activity.  Whether its walking, running, or jumping this digital wristband has the capability to calculate every step taken and every calorie burned. The band’s “sports-tested accelerometer” gives

Online Advertising Cover Letter Example

So you Want to Join an Online Advertising Agency? Digital Media is is a growth industry that many young professionals want to start a career path in. The industry is young, lucrative and there are many benefits to work in a digital advertising agency. With a huge influx of resumes to

Company Spotlight: Publicis Groupe

Author: | Categories: Uncategorized No comments
During my travels last semester in Europe my program visited a worldwide full service creative advertising agency in Paris known as Publicis Groupe. The presentation started with us sitting down in a theater style room that has been used for 100 years at the company. We received a private