Impression Archive

Resolving Impression Discrepancy with an Ad Network

All about Impression Discrepancies If you sell your programmatic ad inventory to an ad network, it’s very common for a very unpleasant phenomenon to occur called an impression discrepancy. In the digital advertising ecosystem, impression discrepancies are very common and unavoidable but there are ways to help reduce the impression discrepancy or work

Programmatic Ad Inventory: Impression Waterfall and the CPM Floor Model

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Selling Digital Ad Space in the CPM Floor model: Publishers who work with multiple ad networks often have a solid idea of what their inventory is worth. Knowledge empowers publishers to extract the maximum value out of their ad space in this “programmatic bull market” we are seeing in 2014.