Header Bidding Archive

The Best AdSense Alternatives for Header Bidding in 2021

Have you been considering partnering up with a header bidding provider to monetize your website? With publishers seeing a 20-50% boost in earnings when switching from networks such as AdSense, it’s certainly become an enticing way to monetize. Though it can be tempting to just jump right in with

Playwire Ad Network Review 2021 – Ad Units, Info & More

Ad Network Rating 5/5 Stars Playwire is a Top Header Bidding and Video Network Playwire is a revenue amplification platform for publishers specializing in gaming (video game) websites. They are Google Certified Publishing partner and offer a full service header bidding wrapper, Data Management Platform (DMP), Ad Server, Direct

Freestar Ad Network Review – Features, Products & Info

Ad Network Rating 5/5 Stars Freestar is a publisher focused ad tech company established in 2015 and headquartered in Phoenix Arizona who’s motto is #PublisherFirst. In 2019, they were ranked #1 on the Inc 5,000 list. The network works with 100’s of top tier publishers in all verticals and

5 Important Questions to Ask a New Header Bidding Partner

Going into 2020, header bidding still remains to be the most popular way for publishers to create a fair auction between all of their demand partners. It can be tough for a publisher to create and maintain a fully optimized header bidding stack with a variety of strong demand

It’s Time To Shape Programmatic For Mid-market Publishers

Author: | Categories: Ad Tech Topics, RTB No comments
Guest Post By: Automatad It’s been so long and we’re far from depending on the duopoly to monetize the content. At least for most of the premium publishers, being independent and talking about in-house programmatic strategies is not at all odd. With the help of global ad exchanges and

How Publishers Can Stay Ahead of the Ad Tech Curve

How Publishers Stay Ahead of the Ad Tech Curve? Today’s Guest Post is by Automatad Are you a publisher that is staying ahead of the ad tech curve? Ad tech is one of the complex and ever-evolving industries. With myriads of intermediaries, fraudsters, and technically overloaded ecosystem, we can say

What is Amazon Transparent Ad Marketplace (TAM)

Amazon is a major player in server side header bidding Amazon TAM stands for Transparent Ad Marketplace, which is Amazon’s server side (s2s) Header Bidding Suite for Publishers. The product is managed by A9’s publisher services division with the goal of reducing latency and increasing revenue for a publisher

What is Google EBDA?

Google EBDA is Google’s answer to the rise of header bidding that has taken the adtech industry by storm over the last two years. EBDA stands for Exchange Bidding Dynamic Allocation. This feature eventually will be available for Google’s ad server, DFP (DoubleClick for Publishers) users. EBDA allows for the