Fraud Archive

What is Domain Masking? This Infographic Explains it

Adtech analytics company Pixalate reported in the past that fraud ad networks are engaging in the practice of selling ad impressions from low quality domains making the buyer think they are buying one domain when they are really appearing on a completely different website. This practice is called domain

Fraud in Video Advertising

Author: | Categories: Ad Tech Topics, Video No comments
The shift to digital video advertising The Wall Street Journal gives us key information regarding fraud in video advertising. Advertisers were expected to spend over $68 billion 2014 on television ads. With the shift of advertising dollars moving online, publishers and advertisers have adjusted their strategies on how they buy