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How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising

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A How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising This article is written by Ivan Roubtsov, Chief Marketing Officer of Clientspectrum Demand-side platforms (DSP) can quickly run contextual targeting campaigns at a categorical level. However, often enough, contextual targeting is only limited to a description tag –

Basic Internet Advertising Definitions

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What is Internet Advertising? Internet advertising is simply the buying of  ad space on the internet. The profound changes that the internet had on humanity since it’s birth has fundamentally changed the way marketers see consumers and created a new discipline of marketing and advertising. Why do companies use the internet