DFP Archive

Google Ad Exchange Overview

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 Google Ad Exchange Overview Google Ad Exchange, also known as the DoubleClick Exchange, DoubleClick, or Google ADX is the most widely used and most reliable digital advertising exchange for publishers, networks and advertisers/agencies on the market today. DoubleClick has two main products to serve it’s clients, DoubleClick Digital Marketing known as

Setting up ad tags from an ad network

Implementing ad tags process Setting up ad tags for your website can be a scary thought at first. It is very easy for some publishers to stick to implement tags once and be hesitant to swap out new tags which could yield higher CPM’s from a more competitive network.