Calculation Archive

How to Calculate ROI of Social Media Accounts

Digital marketers spend a lot of time and effort building and engaging audiences on their social media channels. Not understanding the Return on Inventment (ROI) of each channel is a common mistake for anyone trying to make a living on the internet. Here is what you need to know

How To Calculate Impression Discrepancy

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What is ad impression discrepancy? Impression discrepancy can be a huge problem if you are working with an ad network and sending them large amounts of your digital inventory. impression discrepancy occurs when impressions are lost when you send an ad network impressions for them to fill with advertisements. The