Brand Management Archive

GNC Adjusting to the European Market

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What Should GNC do to adjust to the Spanish market? Companies today need to deploy fundamentally different strategies when expanding to Global markets. Customs, laws, and economies of scale are factors that effect the potential longevity of a business that wants to expand to a new location in a

Long Term Health of Brands

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Focusing on the Long term Health of Brands Some Companies are not weighting enough value on the long term health of brands. Instead they tend to focus on short-term profitability and data from recent business. Generally brands are being mismanaged when managers invest too much time and money into