Six Popular Social Media Platforms and How to Use Them Properly for Business

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Social media can be instrumental in creating organic growth for businesses of all sizes in all industries. Through social media, companies can connect with customers and followers to start a community of potential and current customers who can help promote their brand or product with little to no cost.

Many social media platforms are available, and each has a unique purpose and audience. Entrepreneurs like Dennis Bonnen are constantly finding new ways to use social media for business. To follow their lead, it’s essential to understand the different social media platforms to successfully implement them into your company’s social media marketing strategy.

1. Facebook

With over 2 billion monthly users, Facebook is the largest social media platform. Facebook was created in  2004 and was initially designed to be a way for college students to connect. When the platform was new, users had to have a college email address to sign up. Now, it’s open to anyone 13 years or older with an email address.

Using Facebook Business Pages

Dennis Bonnen believes all businesses, big and small, must have a Facebook business page. This free way to create an online presence and connect with potential and current customers.

Your Facebook business page should include:

  • A cover photo or profile photo that represents your brand
  • Basic information about your business, such as your address, phone number, and hours of operation
  • A description of what your company does
  • Links to your website and blog
  • Regular updates, such as photos, videos, and articles

2. Twitter

Twitter is a microblogging platform that allows users to send short messages, or tweets, of up to 280 characters. These tweets appear in the feeds of the people who follow you. Twitter was created in 2006 as a way for people to keep up with current events quickly and concisely. It became a popular way for people to connect with friends, family, celebrities, and other public figures.

How to Use Twitter for Business

Twitter can be a great way to connect with potential and current customers and build relationships with other businesses in your industry. You can use Twitter to:

  • Share news and updates about your business
  • Promote your products and services
  • Engage with customers and followers
  • Build relationships with other businesses
  • Offer customer service
  • Advertise sales and special offers

3. Instagram

Instagram is a photo and video-sharing app that allows users to share images and videos of their daily lives with friends and followers. Instagram was created in 2010 and quickly became popular with young people because it was a fun way to connect with friends. In 2012, Facebook bought Instagram, which has continued to grow in popularity.

How to Use Instagram for Business

Instagram can be a great way to share behind-the-scenes photos and videos, product photos and videos, and other images representing your brand. Dennis Bonnen believes you should use Instagram to:

  • Share photos and videos of your products
  • Share photos and videos of your team at work
  • Show off your company culture
  • Give customers a behind-the-scenes look at your business

4. LinkedIn

LinkedIn is a social media platform for professionals. It’s a great place to connect with potential customers, network with other businesses, and share content relevant to your industry. LinkedIn was created in 2002 and has become the go-to platform for business networking.

How to Add LinkedIn to Your Company’s Social Media Strategy:

  • Share articles, blog posts, and other content relevant to your industry.
  • Build relationships with other businesses
  • Connect with potential customers

5. Snapchat

Snapchat is a photo and video-sharing app that allows users to share images and videos of their daily lives with friends and followers. Snapchat was created in 2011 as a way for people to connect with friends quickly and easily. It has become especially popular with young people because of its fun and unique features.

How to Use Snapchat for Business

Snapchat can be a great way to share behind-the-scenes photos and videos, product photos and videos, and other images representing your brand. You can use Snapchat to:

  • Share photos and videos of your products
  • Share photos and videos of your team at work
  • Show off your company culture
  • Give customers a behind-the-scenes look at your business

6. Pinterest

Pinterest is a visual social media platform that allows users to share and discover new interests by pinning images to their personal boards. Pinterest was created in 2010 and quickly became popular with women because it was a fun way to learn and share new interests. In 2012, Pinterest became available to everyone and grew in popularity.

How to Use Pinterest for Business

Pinterest can be a great way to share visual content relevant to your business. You can use Pinterest to:

  • Share images and infographics of your products
  • Share images and infographics of your services
  • Share images and infographics of your industry

Final Thoughts

Social media platforms can be a great way to connect with potential and current customers and other businesses in your industry. Using social media correctly can create connections that turn into sales. In this article, we’ve outlined how to use six different social media platforms for business. Which platform will you start using today?