7 POWERFUL TIPS TO USE INFLUENCERS TO GET MORE INSTAGRAM FOLLOWERS

Jan

2022

More brands are leaning on influencers to grow their businesses. These are individuals who have mastered the art of social media. They know how to inspire users to take up ideas and are now becoming crucial to most businesses. But influencing did not start with social media. It began with brands using athletes and celebrities to promote lifestyle products even before the internet. Thanks to parasocial relationships, this marketing works wonders. So, you may be wondering how you can use influencers to grow your Instagram numbers. Here is how you do it:

Prepare for the Added Interest

Once an influencer quotes you on an Instagram story or a post, their followers will follow the link. What will they see? You will likely have nothing to show for it if you are new. So, rather than inviting them to view an empty canvas, get things ready. First, get high-quality Instagram followers to show that you already have a following. People prefer to follow users who have already convinced others to follow them. Secondly, complete your bio. Who are you, and why are you on Instagram? People need to know this. Then they can decide if they resonate with your brand. If this information is not available from the onset, you could put off people who would have otherwise followed you. Finally, add some posts to give the visitors a feel of what you offer. For example, if you are selling shoes, showcase some of them. Then add a link to your store. Now that you are all set up for the viewing, you can engage the influencer.

Find the Right Influencer

Not every influencer will work for your brand. Say, for example, that you sell tech gadgets. What kind of influencer should you use? Ideally, this should be a person who uses many devices and often reviews them. A good example would be a gamer. Their followers already trust them to know the latest gadget releases. So, if they start talking about your brand, the followers who come to your page will know a lot about gadgets. But suppose you used an influencer who reviews bedding. Sure, some of their followers might know a few things about tech gadgets. You could still make sales, but you would be fishing in the wrong sea. Ensure that the influencer you choose resonates with your brand to get more followers.

Propose a Reward Scheme

How are you going to reward the said influencer? On your side, you will gain more followers. But what do they get for their part in this growth? Brands use various ways of rewarding influencers. Some offer the influencers credibility by providing them with inside business tips. Others choose to invite them to events to meet other like-minded people to network. Some brands offer money; others give products, etc. You can choose to work with any of these incentives or combine a few to create a package. First, of course, you must ask the influencer about their rates. Most of them have packages. For example, an influencer might charge $120 to mention you in a post. Get to know what they charge, then work this out with your budget. Suppose you want to throw in something extra, the better. The more motivated an influencer is to get your name out there, the more followers you can get.

Make Your Goal Clear

When working with an influencer, you need to state why you are doing so. Do you want to make more sales? Are you looking for more followers? If you are clear from the start, then you can craft a campaign that gets you there. It becomes easier to gauge if the influencer is delivering what they promised.

Give Up Control

Every influencer has a specific mode of operation. Some create skits when reviewing products. Others prefer to use the products then give an honest review about them. Then others talk about what they like about a company. The techniques are pretty varied. When working with an influencer, you must respect how they do things. If they prefer to mull over the product before tagging you, then let them do it. That’s why it’s so important to choose an influencer who aligns with your brand. It gives you confidence that they will do the right thing. Should you make suggestions? Sure, you can! But if the influencer does not want to use the tips, don’t get offended. It’s their platform, and they know what works for their audience. After all, they have spent quite a long time studying their followers.

Use Their Ads Power

What’s more powerful between an influencer and a generic ad? The answer is ‘it depends.’ For example, an influencer with a small reach might have a higher conversion rate than one with a big audience. So, feel free to ask for insights. For example, you might find that an influencer with one million followers only gets 30,000 views a day. Yet the one with 100,000 followers gets the same number of views. So, who has a higher conversion rate? Once you find someone who can reach your audience and inch them your way, use that influencer to promote your brand. How? Each time you want to bring in a new product, have the influencer inform your audience. That way, they stay informed on the goings-on on your side. Why is influencer advertising a good deal? These individuals have garnered trust in the communities they serve. So, people assume that if they are backing a brand, it must be good.

Start Giveaways

Each time you hit a milestone, you can ask the influencer to sponsor a giveaway. For example, suppose you start at 2,000 followers then get to 10,000 followers. In that case, you can celebrate the 10k milestone by giving ten followers vouchers worth $50 in your store. The influencer can moderate the giveaway by asking people to follow you for a chance to win the money. You can even gain more followers by requesting that each applicant follow you and ask two more people to follow you. It’s exciting for you, the fans, and the followers.

Working with an influencer may have you thinking that you should stick to celebrities. However, even nano influencers can help you grow your numbers cost-effectively. So, think about this too. All the best!