Lead quality may be measured in a variety of ways, but one easy and useful statistic is your conversion rate from lead to customer. Because a high percentage of those leads become customers, a high conversion rate suggests that the leads you’re generating are of good quality. Even if you’re getting a lot of leads, a low lead-to-customer conversion rate indicates that you’re not getting the correct leads. Those real estate investor leads are people who have been determined as qualified prospective investors. Let’s get down to business now that we’ve established our expectations.
In advertisements, use the relevant copy.
We’re always on the hunt for the most appealing ad text for our potential consumers; we’re always looking for the headline or call to action that will boost your CTR and maybe enhance your conversion rate. When quality is the priority, however, this is not the case. When it comes to quality, we aim to intentionally discourage some users from clicking on our adverts. This must be done with tact. Just because someone isn’t in the appropriate frame of mind to click and convert right now doesn’t imply, they won’t be in the future. Continuing with the life insurance example, we want to appear when someone searches for “life insurance policies.”
Concentrate on more specific terms.
Keywords are the foundation of all search efforts. They’re the campaign’s backbone, determining who you’ll target, what ad content you’ll need to write, which landing sites you should employ, and so on.
One of the first things you should do when trying to increase lead quality goes over your keywords again. What percentage of your keywords are made up of how many words? The less intent you can give to connected searches, the shorter the keyword is. Can you expand your keywords by adding a modifier to make them more particularly if they’re mostly one or two words long? Finding those customers who genuinely know what they want is the name of the game for lead quality, and long-tail keywords are a superior method to target them.
Someone who types in “life insurance plans” is arguably more qualified than someone who types in “insurance policies,” despite the tiny difference. They’ve already defined the form of insurance policy they want, making them more inclined to purchase it. What can you do with your present keyword list to make it more specific? Are there any modifiers you can add to your keywords, such as the one above, to increase their purpose?
What can I do to make my lead advertising stand out?
Demonstrate the worth of your ad.
Your advertisement should explain why customers must exchange information with your company via them.
Maintain a straightforward approach.
Don’t irritate your audience by asking too many or no questions at all. Keep your questions aligned and, if feasible, limit yourself to a handful.
Make your brand stand out.
Your ad should aim to increase your brand’s or company’s exposure and generate interest from your target demographic.
With just a few taps, great things can happen.
Many people want to give you feedback but filling out forms on a mobile device might be challenging. The method of generating leads using Facebook lead ads is simplified. People simply tap on your ad, and a form appears, pre-populated with Facebook contact information and ready to be delivered to you. They can find personalized information with just a few taps, and you can produce qualified leads for your organization.