Digital Marketing Definition: What Is It and How Does It Work

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One of the most important things for businesses to invest in on a regular basis is digital marketing. And as someone looking for a quality, well-paying job, digital marketing is an excellent career path.

This is especially true in our day in age, where everyone has a smartphone in their pocket and a personal computer at home, and spends plenty of time watching TV, movies, and playing video games.

Digital marketing simply reaches people where they are at. But not everyone understands why digital is so important.

So what is the digital marketing definition? In a nutshell, it’s every form of marketing and advertisement that happens on a screen. It’s every form of marketing that isn’t physical but is digital or virtual.

And it’s more effective than any traditional or physical form of advertising has ever been. Want to learn what types of marketing are included under the umbrella of digital marketing, and why it’s so important? Keep reading to find out now.

Print Is Dead

Traditional advertising is still used daily but isn’t nearly as effective as it once was. These include any form of marketing and advertisement not seen on a screen.

Billboards, posters at the movie theater, packaging, displays at the store, newspapers, and magazines are all examples of outdated advertising tactics.

Do they still help? Yes, but the majority of your revenue and new customers will come as a result of digital marketing.

Digital Marketing Definition

So what is digital marketing? It’s the commercial you see on TV when you are watching your favorite show.

It’s that beautiful, functional website you visit when you want to buy new shoes or research the best restaurants in town. It’s every single article that pops up on Google when you make an internet search.

It’s the hundreds of Instagram posts you scroll by each and every day, many of them officially advertisements, and some of which are unofficial advertisements.

It’s the email you receive letting you know that your favorite company is doing a sale this week. It’s all of the marketing tactics used online, whether you are browsing the internet, scrolling social media, watching videos, or listening to music and podcasts.

Forms of Digital Marketing

There are so many different forms of digital marketing. It would take a long time to cover them all. Here are some of the main paths you can take if you are wanting to get into the wonderful, wide world of digital marketing.

Web Design

The foundation of digital marketing is the website. This is where people can learn about individual companies, their products, and services, and make a transaction.

Without a functional, beautiful, and reliable website, digital marketing would be ineffective. And someone needs to build these websites. That’s why web design is one of the most well-paid opportunities in the digital marketing world.


SEO, or search engine optimization, is the process of having your website show up in search results on Google and other search engines. It’s how you get new customers to discover your business and ultimately make a purchase.

SEO revolves around content creation, keyword research, and website optimization.


Most forms of digital marketing rely on the words produced by a writer. Bloggers write articles, copywriters create words that sell, and many other types of writers produce lots of other content.

This is one of the most foundational opportunities in the digital marketing space. It’s often where those new to the industry get their start.

Social Media

The current advertisement honeypot is social media. Platforms like Facebook, Instagram, and Tik Tok have captured the attention of multiple generations.

People spend hours scrolling through posts every day, discovering new brands and products constantly. Launching a social media strategy, creating engaging posts, and communicating with users requires tons of social media experts.

Photography, Videography, and Graphic Design

Digital marketing needs to look good in order to attract and convert customers. That’s where professional photographers, videographers, and designers come into play.

Because digital marketing is so visual, these people are needed in abundance in order to create content that stands out from the crowd.

Becoming a Marketer

Digital marketing is one of the best career paths you can take. But why is that?

Marketing is fun. The marketing department at any company has the most fun at their job because they get to create, they get to engage with people, they get to design, take photos, make videos, and much more.

Plus, getting really good at your specific marketing discipline can land you a job at a really good company, with a really good salary. In fact, the average digital marketing salary is over $50,000, though you can make much more.

Plus, digital marketing jobs are abundant. Large companies require massive marketing teams, ranging from managers and team leaders to graphic designers, videographers, writers, editors, and much more.

And, since digital marketing disciplines are primarily computer-based, you can often work remotely, at least part of the time if not full time. This allows you to save money and time commuting each day and may allow you to travel while you work.

The first step towards becoming a professional marketer is getting trained up. You want to have skills, and possibly certifications, that businesses need. Search for relevant digital marketing training around the specific roles you want to fulfill.

One way to boost your chances of getting a job is to build a portfolio of projects you’ve done for other people or to have a personal project of your own, such as a blog. Potential employers will be able to see your work on display, giving you an advantage over people with a degree but no actual experience.

Digital Marketing Reaches People Everywhere

So what is the digital marketing definition you need to know? It’s the most effective form of marketing and advertising because it reaches people anywhere and everywhere that they use their computers and smartphones.

Digital marketing is always present and always working. And it’s the most fun industry to get into.

Looking for more information like this? Check out our blog today to keep reading.

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