There are plenty of reasons to start a solo law practice, and congratulations if you’re taking the first steps to do so yourself! Just be aware, there are almost half a million law firms in the US, and many firms collapse in the early stages. However, you shouldn’t let that discourage you!
If you are starting a law firm, there are a couple of things you’ll want to know that they didn’t teach you in law school! Let’s talk about how to start a law firm and get it right on the first try!
How To Start A Law Firm: Name It Appropriately
There’s a reason so many law firms are simply the attorney’s last name followed by something like “at law”. It’s short, sweet, and to the point. It’s easily distinguishable, especially if you have a less-common last name, and it lets your potential clients know what you do.
If you have a niche, allow for it briefly in your social media bios, email signatures, business cards, and anywhere else that will allow for it. “Smith At Law – Local DUI Attorney In San Diego” would be a good example.
Before getting started, you need to understand the cost to start a law firm.
Make sure you are considering your advertising, rent, loan payments and interest, employee salaries, and all other upfront and regular expenses. If you’ve ever paid first, last and a security deposit on an apartment, remember how quickly that next month’s rent came up?
Plan for the worst-case scenario. What happens if that first round of bills comes up after all of those beginning expenses and you haven’t even gotten a payday yet? Just take that into consideration.
Create An Online Presence
Having a website and social media is absolutely crucial to your success these days. How else will anybody find you? What would you do if you needed to find yourself a local attorney? Or even a pizza shop? You’d Google it. If they don’t have a website, then they don’t show up. Which brings us to our next point.
Market Like It’s 2021
Unless your target audience is strictly older people, billboards and cringy TV ads simply don’t cut it anymore for law firms.
If you have any kind of marketing education, whether formal or informal, if it’s more than a couple of years old, it’s out of date. Think we’re kidding? Do you know how to run a social media campaign? What’s your digital marketing strategy? Do you have email campaigns set up? Are you using PPC ads?
Most importantly, do you know how to rank highly on Google? Well, if not, you’re missing out on a lot of organic traffic, which is the traffic by the specific people who want your services. If you’re starting a new law firm, ranking on the 1st or 2nd page of Google could be the difference between sinking or swimming, so be sure to learn about SEO for law firms!
Don’t Give Up
There’s no magical, one-size-fits-all way to start a law firm. However, if you take the right steps, give quality service, use the right marketing tools, and be persistent, then you should be good to go! Keep up to date with our latest business news and keep yourself prepared!