Over 70% of businesses are already investing time and energy on social media marketing. Without a plan, however, your posts could fall flat. If you’re struggling to generate social media engagement, it’s time for a change!
Here are 10 tips that can help you increase social media engagement on your posts. With these tips, you can remain relevant and proactive.
People will start interacting with your brand, which can help brand awareness and recognition grow. Then, you can remain top-of-mind with your target audience.
The next time they need your product or service, they could remember interacting with your brand on social media!
Give your brand the boost it needs. Start marketing with these 10 easy social media engagement ideas today.
1. Analyze Your Current Engagement
Before you look for new ways to increase social media engagement, look at your current data. Reviewing your data can help you determine which tactics are working. You can pinpoint the posts that are failing to generate engagement, too.
Gathering this information can help you make more informed decisions regarding your posts. Otherwise, you could repeat the same old mistakes.
Take a look at which posts are most popular. Study the:
Post type (still image, carousel, video, Story, Reel, etc.)
How many comments and shares do you generate on average for every post? When did you gain the most followers?
Look for jumps and dips in your engagement over the past few months. Then, start making deductions about why those changes occurred.
As you use the rest of these social media engagement ideas, keep on top of your analytics. Review the data for each tactic you try. Then, determine which tactics are appealing to your target audience.
Keep reviewing your data and optimizing your social media marketing campaigns.
Reviewing the data can help you improve your posts over time, ensuring long-term success.
2. Research Your Audience
You’ll struggle to boost social media engagement if you’re not creating content with your target audience in mind.
First, take the time to research your customers. Who are you trying to reach? You might want to segment your audience based on demographics and psychographics.
For example, are you trying to reach a specific age group? Maybe you want to reach customers based on a pain point they’re experiencing.
If you’re reaching a broad audience, segment them into smaller groups. Then, determine each group’s current interests. For example, you can research the accounts they’re already following and engaged with.
Over 70% of consumers who have good social media experiences with brands are likely to recommend it to others. Meanwhile, over 20% are more likely to buy from brands they can reach on social media.
Understanding your audience can help you better appeal to their interests. You can create posts with their interests in mind.
Otherwise, consumers might not care about the posts you share. They’ll scroll by, unfollow your account, and turn to your competitors instead.
3. Look at the Competition
You can also develop a strong social media marketing strategy by researching your competitors.
Look at the posts your competitors are sharing online. Make sure to determine which social media platforms they’re using, too.
Your customers might behave differently depending on the platform they’re using. For example, business professionals look for informative content on LinkedIn. Most people look for fun, engaging posts on TikTok and Instagram.
Each platform caters to a different audience, too. If you’re trying to reach younger consumers, focus more on TikTok and Snapchat this year.
Which posts are helping your competitors increase social media engagement? Make a note of what they’re doing right and wrong. Then, learn from their successes and failures.
Researching your competitors can help you make more informed decisions regarding your own strategy.
It’s important to remember not to copy your competitors, though. There’s no one-size-fits-all social media marketing strategy. Instead, develop a strategy that suits your brand and target audience.
4. Create Valuable Content
If you want to generate more social media engagement this year, look for ways to improve your content. First, it’s important to create valuable content your customers can’t find anywhere else.
Consider leaning on your experience and expertise. Demonstrate your unique value proposition, too.
Focusing on your experience in the industry can boost your credibility. You can encourage people to ask you questions, which can help you boost engagement.
Don’t focus on selling. Instead, look for ways to tell stories. Engage your audience by sparking their curiosity, too.
Try different forms of content as well.
For example, over 50% of consumers want to see more video content from their favorite brands and businesses. You can use videos to give people a behind-the-scenes look into your brand. You can also host Q&A sessions to engage your audience.
You can also try:
Media upload contests
An “Ask Me Anything” session
Spotlighted a customer with user-generated content
Creating custom stickers or filters
Testing your customers’ knowledge
Consider going live using Facebook and Instagram Stories, too.
Otherwise, try TikTok posts and Instagram Reels. Short videos are easy to consume and still capable of engaging your customers.
New social media trends pop up every single day. If you want to create social media engagement posts, look for ways to remain relevant. Focus on current events and trends that can work with your brand.
Determine which hashtags are currently trending, too.
Trending pop culture, holidays, viral memes, and events can help you find new ways to get in front of customers.
Remaining relevant can show consumers you’re not falling behind the times, too.
6. Get Proactive
If you want to boost social media engagement this year, you need to remain reactive and proactive.
Remaining reactive involves answering questions and comments. Don’t forget to check your direct messages regularly, too. Responding quickly will show consumers you care about their needs.
Remaining proactive means sparking the conversation. Use social listening to determine when people mention your brand online. Then, reach out and start a conversation.
You can use a tool like Later or Hootsuite to remain on top of your social listening.
7. Stay Authentic
Consumers want to know there’s a real person behind the brands they follow and love. If you want to generate engagement this year, remain authentic and relatable. Find ways to show your human side.
For example, you can personally sign-off on a post with your name.
You can also let different members of your team take over the account for the day. Try “A Day in the Life” posts to show off an employee’s point of view.
You can also:
Acknowledge and answer questions
Use humor and warmth in your responses
Share more user-generated content
As you use these tips for boosting social media engagement, don’t forget to consider your brand. Follow your brand guidelines and remain consistent. For example, you should consider your brand’s voice, tone, and personality.
If an employee isn’t taking over the account, keep the brand’s personality consistent. Consistency can build brand awareness and recognition. Consumers will feel more familiar with your brand as a result.
You can also remain authentic by demonstrating transparency. Help people learn more about your brand. Behind-the-scenes content is a great place to start.
8. Speed Up Responses
You can also increase social media engagement by speeding up your response times. As people ask you questions, make sure to respond right away. Otherwise, they might grow frustrated if they have to wait a few days for an answer.
Consider creating an FAQ post within your Stories. Then, save that Story within your highlights.
Make it easy for people to find the answers they’re looking for.
You can also host a weekly Q&A session.
As you answer consumer questions, people will become more familiar with your brand. You can also boost customer satisfaction. Consumers will learn to rely on your brand as a result.
Keep a document with all of your frequently asked questions handy, too. Your team will have an easier time answering questions without having to search for answers.
9. Schedule Ahead of Time
Try to schedule your social media posts ahead of time. Scheduling your posts can free up more time in your day. You’ll have more time to answer questions and direct messages as a result.
Scheduling can also make it easier for you to review your data. Pay attention to what days and times you generate the most engagement.
Then, start scheduling posts based on that data.
10. Work With Influencers
You can also generate more engagement by thinking beyond your own social media feed. For example, you can work with an influencer within your industry. Try collaborating with other businesses as well.
Collaboration can boost your engagement and help you reach an even broader audience.
Don’t forget to tag others within your posts once you start collaborating.
Staying Social: 10 Tips for Boosting Social Media Engagement
Don’t let your social media engagement drop. Instead, remain proactive and relevant with these easy tips. Boosting your engagement can help you remain top-of-mind with customers.
You can draw more people to your brand and start boosting business as a result.
Searching for more tips and tricks? We’re happy to lend a hand.