With the advent of the digital economy and the rise of social media the days of traditional professions are slowly being replaced by a number of content marketing careers.
Actually, not only social media consumers feel the need to consult influencers prior to buying a product or service. But according to this article by Forbes, many of these consumers reported being interested in becoming an influencer for their favorite brands.
And this is where YouTube comes in as a great marketing tool to get noticed.
As stated in this 2021 social media stats released by Hootsuite, YouTube is the second-most used social media platform in the world, right behind Facebook, and with its one billion hours watched daily, it is easy to see why YouTube is the place to be if you want to drive massive engagement as an influencer.
So let’s start from the top. What is a YouTube Influencer exactly?
To make it short, A YouTube influencer is someone that creates video content, has a large following, sets trends, and has the authority to affect the purchase decisions of his/her audience by endorsing products or services.
So how do you make it happen?
There are many things to keep in mind before becoming an influencer. But today we want to share with you some preliminary steps to get you started today.
Do what you love
Nothing beats being yourself.
Oftentimes people get allured by the lifestyle of an influencer without taking into consideration the amount of work it takes behind the scenes. In other words, if you want to build a solid fan base and make money with YouTube you’ve got to put in the work.
That’s why the number one thing to keep in mind before starting a YouTube channel is to focus on something you are passionate about and have some degree of expertise in. This will help you decide what would be the purpose of your channel.
Whether is fitness, relationships, food, or crypto investing, you must be completely involved in the topic to deliver constant engaging content to your audience. Plus, it would also make the research phase a more enjoyable process.
Don’t forget viewers know when you create content about something you truly like. Because when you produce well-crafted content, your video feels like more of a conversation between you and your viewers and less of just another random video floating in the vastness of the internet.
Let’s put it this way. If you do what you love you will be able to create content for years on end.
Here are a few things to keep in mind when looking for your niche:
Think of what you are good at and what skills do you have
Is there an existing audience for your topic?
Check out your competitors
Is the topic oversaturated?
Once you have narrowed down a few topics you feel confident about, you are ready to move on to the next big step: Video creation.
Create stunning videos
Creating stunning videos is the most important part of your influencer journey.
Video content is a powerful tool for influencer marketing. You can deliver a great amount of value and information in a short time span. It can offer a glimpse into someone’s life and as an influencer, you have the power to create brand awareness and generate leads for any business.
Video is the way to captivate your viewers. Great video establishes credibility and adds to your personality. As an influencer, the key to multiplying your chances of getting more subscribers is to stay aware of the top video marketing trends for 2021.
Additionally, We suggest looking into your niche, study what kind of content your competitors are creating. Pay attention to all the details. Colors, fonts, transitions, even the kind of background music or apps they’re using.
The point is, you need high-quality videos that are appealing to your target audience.
But to be able to create these videos you need the right tools that will ease your workflow and boost your creativity. We thought of sharing with you this awesome guide that will help you develop a clear video strategy.
Before you upload your first video let’s move on to the last part of our guide for the final touches.
Learn the ins and outs of being a YouTube influencer
So up to this point, you’ve found your passion, you identified our niche and you started creating some cool videos.
What’s the next step?
One fundamental thing you can’t skip is understanding your target audience. In order to be able to persuade, you must understand who are you catering to. If you upload random videos trying to appeal to everyone you’ll fail.
Truth is, you can’t please everyone.
Who is your audience? A harry potter fan, a homemaker, an art student? These are important steps you need to consider to fine-tune your YouTube game.
Say for example you want to become a tech influencer, you might want to post unboxing videos, reviews of the newest tech, and product giveaways, just to give you an idea.
Learning from experts in their fields is also a great way to understand the workings behind creating a successful channel as well as developing a solid brand strategy. There are many resources online out there but we recommend this masterclass to get you started.
It’s also a good idea to draft a basic strategy of how you plan to attract viewers:
Where you plan to advertise your videos – channels like Facebook groups, Reddit, Quora, or niche relevant forums can be a good place to start
Think of how your channel will be monitized. In most cases, generating revenue is essential to channel’s longevity. So, model your funnel accordingly. Capture viewer’s emails, ask to subscribe, or send people to your website, whichever it is, you need to start thinking about it already early on.
Decide on branding. The most successful channels also build their brands that their subscribers can recognize. This is one of the most valuable assets any YouTube channel can have.
It’s all you
Next steps depend solely on you.
These days more and more brands are leveraging the power of influencers as part of their marketing strategy. And now is the time for you to try it out and make YouTube a career
It might take some trial and error to learn the intricacies of being an influencer. But if you are ready to take your YouTube game to the next level you might be interested in these tips to grow your channel
We hope that you found this guide useful. Do you think you’ll be starting a YouTube channel any time soon? Don’t forget to check our guides for more helpful tips.