How to Rank for Your YouTube Videos (Infographic)

An indispensable weapon in the video marketer’s arsenal, optimising your video for search is the new secret to social media success. Read the infographic below to learn more about perfecting the science of video SEO.

What is Video SEO?

Video Search Engine Optimisation (or SEO) is the process of “tweaking” certain elements of your video so that you appear higher in the search rankings page for specific keywords. Video SEO involves editing video metadata relevant to your target audience’s search terms as well as the creation of video content for the purpose of driving traffic to a specific website.

Why is it Important to Rank on YouTube?

“If you’re not experimenting with video, you’re simply sitting on the sidelines watching the big game unfold.” – Barry Feldman, Feldman Creative

YouTube is now the second largest search engine in the world; processing a whopping staggering 3 billion searches a month. What’s more, Cisco predicts that video traffic will comprise 82% of all consumer Internet traffic by 2021. As such, video has now become an indispensable part of any digital marketing campaign which is why 83% of businesses are placing video at the heart of their overall marketing strategy.

SEO allows video producers to maximise exposure and reach among target audiences. This leads to increased video views and more search engine traffic. The rising dominance of video means that marketers will need to invest more time and effort into optimising their video content for SEO to ensure that they are not lost in the overall “noise” online.  

How can your Business Rank for your YouTube Videos?

The first step is to stop thinking of YouTube as solely a social media channel. Simply uploading and sharing your video won’t guarantee you views unless you have a well thought through SEO strategy. Fortunately, the process of optimizing your content for YouTube is a quick process, however just like regular SEO, the impact of video SEO will generate better results with the more you do.

Before getting started, it is also crucial to familiarize yourself with the different factors that can influence to a video’s ranking, for example video views and social shares. The next step is to conduct some keyword research and then to incorporate these keywords into certain elements of your video such as the title, description and tags. Finally, remember to cross-promote your video across both social media and your website to increase your views.

Want to Learn More about How to Rank for Your Videos on YouTube?

Before hitting the “upload” button, it’s well worth taking the time to master some simple video SEO tricks to maximize your video’s ROI. The below infographic from the team at One Productions offers a comprehensive beginner’s guide to video SEO. This handy infographic guide lays out the basics of SEO and offers some practical advice on how to improve the ranking of your video content on YouTube to ensure that your video is seen by as many people as possible.