How To Pick the Right Social Platform to Grow your Sales

Salesforce created a great infographic to help you determine which of the many popular social media platforms is the right one to grow your sales pipeline.

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How To Pick the Right Social Platform to Grow your SalesInfographic Summary

  • Of all the Adults online
  • 58% use Facebook
  • 23% use Linkedin
  • 22% use Pinterest
  • 21% use Instagram
  • 19% use Twitter
  • 24% are on 2 social sites
  • 16% are on 3 social sites
  • 8% are on 4 social sites
  • 4% are on 5 social sites

Which social channel is right for your sales pipeline?

Facebook – best for building a community

  • 74% college graduate
  • 71% some college
  • 70% high school or less

Instagram – best for companies with great photograph

Who are the photographers?

  • 55% of people 18-29 years old
  • 28% of people 30-49 years old
  • 11% of people 50-64 years olf
  • 4% of people 65+ years old
  • Of all online users 29% of females use Instagram and 22% of males do as well

Linkedin – Best for Career and Industry Insights

  • 23% of people 18029 years olf
  • 31% of people 30-49 years old
  • 30% of people 50-64 years old
  • 21% of people 65+ years old

Pinterest – Best for Highly visual industries or marketing

  • 42% of online women use the site
  • 13% of online men do also

Twitter – Best for topical and timely conversations

  • 25% live in urban areas
  • 23% in suburban areas
  • 17% in rural areas

Youtube – Best for compelling video

  • Over 1 billion uses
  • Almost 1/3 of all people on the internet
  • Every day people watch hundreds of millions of house on YouTube and Generate billions of views

YouTube and even just YouTube on Mobile reaches more 18-34 and 18-49 Year olds than any cable network

Meerkat – Live-Stream video from your phone to Twitter Followers

  • 120,000 users
  • 78% Male
  • 22% Female

Periscope – Twitter’s app for live-streaming Video from your phone to Twitter

  • 10 Million users
  • 1.85 Million Daily Active Users
  • 71% Male Users
  • 29% Female Users

Reddit – Roughly 9,800 member-Driven communities and forums

  • Approximately 36 million user accounts
  • 88% of visitors go to the site multiple times per day
  • Of all internet users, Reddit is most popular among 18-34-year-olds

Snapchat – Captioned videos and photos sent directly to other users that automatically disappear

  • 45% of Snapchat’s adult users are between 18-24

Vimeo- Video-sharing website

  • 160 million monthly viewers
  • 35 million registered users
  • The majority of it’s users are serious video creators

Vine – 6.5 second-long looping videos

  • Show off a new product
  • Demo a feature
  • Tell a quick story
  • Share something fun
  • 28% of vine’s adult users are between 18 and 24

What social platform has been most important for your sales?