DSP Archive
Maximizing Revenues with Mobile DSPs
Maximizing Revenues with Mobile DSPs Guest Post by: Neelam Birthare, Team MobiVisits Mobile DSPs are advancing the digital advertising ecosystem. Gone are the days when advertising was about sponsored, non-personal message dedicated to branding and promotion, modern marketing communication is more accountable, data driven and result-oriented. With the advent
7 Tips to Consider When Choosing a DSP
Seven Points To Consider When Launching Your Programmatic Buying Practice And Choosing Demand Side Platform Partners What do we look for when choosing a DSP? Programmatic ad buying represents 78% of $31.87B display advertising ecosystem according to eMarketer. The ecosystem is sophisticated, which is great because that means there
How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising
A How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising This article is written by Ivan Roubtsov, Chief Marketing Officer of Clientspectrum Demand-side platforms (DSP) can quickly run contextual targeting campaigns at a categorical level. However, often enough, contextual targeting is only limited to a description tag –
Digital Advertising Ecosystem 102
https://www.youtube.com/watch?v=-2bL49y-6_0 Digital Advertising Ecosystem 102 Mark Dye, one of the co-founders of from Bizo, a platform for measurable and precise B2B marketing solutions gives a spot on representation of the more advanced concepts and major players in the digital advertising ecosystem. As the industry began to mature publishers needed a way
What is a Demand Side Platform? (DSP)
Demand Side Platforms: What you need to know. What is a Demand Side Platform? A demand side platform, or more simply known as a DSP is a platform that enables buyers of online advertising inventory to purchase across multiple exchanges from one UI. DSP’s are the third major bucket in the
What is Real Time Bidding? (RTB)
Learn Digital advertising: What is Real Time Bidding? If you breathe and live in the Online Advertising space, you most definitively have heard the term Real Time Bidding or more commonly known as RTB. This is a relatively new technology to even people who consider themselves to be veterans of