Advertiser Archive

The Secret Mind Tricks of Advertising In History

Author: | Categories: Definitions No comments
BuzzFeed created a great informational video that brings forth the “tricks” that advertisers have used and still use to get us to buy products that we “need.” The Question is posed “Does Advertising really work?” The undeniable is that United States firm spend about 160 billion dollars on advertising

What is Real Time Bidding? (RTB)

Author: | Categories: Ad Tech Topics, RTB No comments
Learn Digital advertising: What is Real Time Bidding? If you breathe and live in the Online Advertising space, you most definitively have heard the term Real Time Bidding or more commonly known as RTB. This is a relatively new technology to even people who consider themselves to be veterans of