How Voice Activated Search and Intelligent Agents Will Reshape the Search Landscape

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How Voice Activated Search and Intelligent Agents Will Reshape the Search Landscape This article is written by Ivan Roubtsov, Chief Marketing Officer of Clientspectrum The way we search for products and services is facing a new horizon. According to a new Google study conducted by Northstar Research, approximately 50%

5 Tips To Improve The Online Visibility of Your Ecommerce Site

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5 Ways To Improve The Online Visibility of Your Ecommerce Site If you are looking to grow your eCommerce site, there are many actions that you can take to maximize exposure. With more visibility, you will generate more sales and increased profits. Here are five tips that you can

115 Facts You Never Knew About Social Media

Author: | Categories: Social, Social Media Tips No comments
Source: Skilled.co It would be hard to find something that has become as common in day to day lives at the rapid rate that social media has. Social media has crept up so fast that we are still unsure of its long term repercussions on society. Facebook has over

Header Bidding Trends for Publishers in 2017

Header Bidding Trends for Publishers in 2017 It’s 2017, a year has passed and header bidding is still discussed and debated on a daily basis around water coolers all over the industry. Header bidding is likely the most lucrative option for publishers to maximize revenue and improve operational efficiency from

How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising

Author: | Categories: Ad Tech Topics, RTB No comments
A How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising This article is written by Ivan Roubtsov, Chief Marketing Officer of Clientspectrum Demand-side platforms (DSP) can quickly run contextual targeting campaigns at a categorical level. However, often enough, contextual targeting is only limited to a description tag –