What is Supply Path Optimization? (SPO)

Supply Path Optimization Definition Supply path optimization, also known as SPO at a high level is the practice for a buyer of programmatic ad inventory to optimize the channels they buy impressions through as they purchase inventory. Buyers are able to utilize SPO technology to submit bids that are

Transparency in Header Bidding Should be Yesterday’s News

Today’s Guest Post is Sponsored by PubWise.io. PubWise is a SaaS application that manages the entire header bidding technology for any website or multiple websites. It eliminates long setup times, optimizes ongoing management, provides best in-class data analytics, and uses real-time optimizations powered by machine learning and artificial intelligence. Transparency in

Maximizing Revenues with Mobile DSPs

Author: | Categories: Ad Tech Topics, Mobile No comments
Maximizing Revenues with Mobile DSPs Guest Post by: Neelam Birthare, Team MobiVisits Gone are the days when advertising was about sponsored, non-personal message dedicated to branding and promotion, modern marketing communication is more accountable, data driven and result-oriented. With the advent of digital marketing and Smartphone, advertising is far

How Click Fraud Is Costing The PPC Industry Billions

Author: | Categories: Ad Fraud, Ad Tech Topics No comments
How Click Fraud Is Costing The PPC Industry Billions Ever since the introduction of pay per click ads back in the early 2000’s their popularity and use has taken off significantly. With the ability to allow any business to advertise their products and services online, it’s easy to see

What is ads.txt? History and Definition

Author: | Categories: Ad Fraud, Ad Tech Topics No comments
So, what is Ads.txt? Ads.txt is a relatively new but successful initiative by the IAB Tech Lab to bring transparency and reduce fraudulent activities in the digital advertising ecosystem. Ads.txt is a simple solution to the rampant problem of ad fraud, confusion and reselling of inventory without a publishers