Key challenges faced on the programmatic playground

Author: | Categories: Ad Operations, Job Advice No comments
Publishers in 2017 face an array of barriers to profitability. Platforms are competing for publisher revenues, programmatic intermediaries pile on the costs to facilitate new ad buys, and ad opportunities are compromised by consumers using ad blockers. FatTail explores in detail some of the key challenges faced on the

4 Server to Server (S2S) Header Bidding Trends

Header bidding has indeed taken the digital advertising industry by storm in 2017 with more and more publishers switching their ad stacks from a traditional tag based waterfall, to a client or server side header bidding setup. See Related: Header Bidding Guide for Dummies Most publishers use a client side

7 Tips to Win Big with Video Marketing in 2017

Author: | Categories: Ad Tech Topics, Video No comments
  Today’s Article is Sponsored by Vinteo.tv With 2017 being the year that online video spending surpasses TV spending it’s never been a better time to get started with video ads to monetize your website.  Here are the seven biggest tips to maximize your revenue from video ads in

7 Tips to Consider When Choosing a DSP

Seven Points To Consider When Launching Your Programmatic Buying Practice And Choosing Demand Side Platform Partners Programmatic ad buying represents 78% of $31.87B display advertising ecosystem according to eMarketer. The ecosystem is sophisticated, which is great because that means there is a way to craft a customized trading solution

Artifical Intelligence in Ad Tech: 3 Trends

Today’s Guest Post is Sponsored by AdStair Artificial Intelligence(AI) is the buzzword these days in the Startup World. And why not, it’s optimizing our efficiency in everything we do. So, How can Ad Tech be left behind. Better Ad Tech is key to lower CPC prices, higher click-through rates