RTB Archive

How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising

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A How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising This article is written by Ivan Roubtsov, Chief Marketing Officer of Clientspectrum Demand-side platforms (DSP) can quickly run contextual targeting campaigns at a categorical level. However, often enough, contextual targeting is only limited to a description tag –

2017 Programmatic Trends Publishers Should Know

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2017 Programmatic Trends Publishers Should Know Zev Newman is the Content Marketing Specialist at Imonomy, an In-Image platform. Zev manages Imonomy’s content strategy, social media marketing, and SEO. He loves the Detroit Lions, learning just about anything, and writing about the world of online publishing, marketing, and advertising. Connect

6 Best Practices for RTB

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Smart Ad Server created a handy infographic showing 6 best practices for Real Time Bidding. What other tips would you recommend? See Also: TLVMedia Explains Real Time Bidding How an Ad Server Works Top Programmatic Infographics Header Bidding Guide for Dummies Infographic Summary 1. Have a Global Approach Direct

The Challenges of Programmatic Ad Buying

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The Challenges of Programmatic Ad Buying A Guest Post from Bannerflow: “The easy-to-use platform for building, scaling, publishing and optimizing banner ad campaigns. All HTML5, and programmatic ready.” See Also: Programmatic Company Choozle Integrates with BannerFlow For a couple of years, at least, it seems the entire digital marketing world

Programmatic to Take off in 2016

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33 Across created this sleek infographic showcasing the key statistics in 2015 and 2016.  Infographic Summary 2015 A Look back Standards emerge – IAB declares war on ad blockers to stem off loss of 22 billion Verified by TAG launched to fight digital ad fraud Buyer demand vendors offer 100% viewabilitity and