Ad Tech Topics Archive
Quick Introduction to Programmatic Advertising
It’s time for a quick introduction to programmatic advertising. Pop-up ads have become a relic of the past and soon, most other forms of online advertising. A new approach to online marketing, in the form of programmatic advertising, has begun to emerge to meet the demands of consumers. This
AdSecure adds new Blacklist URL detection and search engine filter feature
9 October 2019 Dublin, Ireland. AdSecure, the ad verification solution used by ad networks, ad operations teams and publishers has released a new Blacklist URL detection feature. Blacklists are commonly used to protect computer systems and infrastructures against online threats such as phishing, malware or webspam. These lists are
How to Analyze Your YouTube Marketing With Google Analytics
Are you wondering how to optimize your YouTube Marketing With Google Analytics? YouTube is an irreplaceable marketing tool of our era and the single most efficient way to distinguish your brand from the crowd of rivals. Although blogs, infographics, social media, and other formats still play a major role
ExoClick SaaS Technology empowers publishers to manage their own RTB business
10 September 2019, Barcelona. ExoClick, the innovative ad company, today announced it has launched ExoClick SaaS Technology, a new service that enables publishers to set up their own powerful RTB platform. SaaS or Software as a Service allows businesses to use a developed software technology platform. This enables those
AdSecure’s Security Violations Report for Q2 2019 reveals increases in Adware and Scareware attacks
AdSecure’s Security Violations Report for Q2 2019 reveals increases in Adware and Scareware attacks Dublin, 5 September 2019. AdSecure, the ad verification solution used by ad networks, ad operations teams and publishers has released its second Security Violations Report for Q2 2019. For the report AdSecure analysed more than
AdKernel & AdSecure announce new integration to stop ad cloaking & protect RTB & PPC campaigns against digital threats
AdKernel & AdSecure announce new integration to stop ad cloaking attacks & protect RTB and PPC campaigns against digital threats Dublin/New York 27th August 2019 – AdKernel, the leading white label ad serving provider, and AdSecure, the rapidly growing ad security startup, are excited to announce the launch of
7 Effective Mobile Video Ads Formats
From various perspectives, mobile video ads bring marketers more efficiency, letting them reach up to 70% viewability, and what’s more important – their marketing and business goals. Another trend in this area is growing interest in mobile video ads. eMarketer predicts mobile ad spending will outstrip all traditional media
Top Free Ways to Rank Youtube Videos
Youtube is one of the most visited websites on the web with billions of users and streaming videos. A lot of content producers are looking to stand out within the search results but it has become harder with competition. Learn top free ways to rank your youtube videos. All