Native Archive

Mobile Native Advertising Basics

Author: | Categories: Ad Tech Topics, Native No comments
Mobile Native Advertising is defined as a form of paid media where the ad experience follows the natural form and function of the user experience. Thank you PubNative  for the awesome infographic! Summary: Publishers from all application verticals are able to integrate multiple customized ad units as defined by the IAB

The Shift to Native Advertising for Marketers

Author: | Categories: Native No comments
Native Advertising Credit: mdgadvertising.com  “In this online advertising model, paid or branded content is displayed alongside other content in similar format, matching both form and function to engage consumers and increase their likelihood of clicking on the ads and sharing them with others. It’s a symbiotic relationship making consumers,

Reaching Millennial Moms Through Native Advertising

Author: | Categories: Native No comments
Sharethrough created this timely and comprehensive infographic that shows how millennial moms should be reached through native advertising. Infographic Summary: Millennial moms are a prized target. They are the primary decision makers in their househoulds and they have a massive amount of purchasing power. More than anything, they want

Optimalya – The First Native SSP

Author: | Categories: Native No comments
What is Optimalya? On a high level, publishers optimize their revenue by opening up their ad placements to various monetization networks. With the rise of native advertising, there is a need for a unified tool where publishers can optimize multiple content reccomendation native partners, where clicks are the most important factor

Content.ad Review

Author: | Categories: Ad Network Review, Native No comments
Content.ad is one of the first companies that provide content marketing services to online advertisers. They have been part of the industry for almost a decade. Since then, they have created one of the biggest sponsored content networks today. Online marketing is a very competitive industry. Advertisers can spend