Native Archive

Going “Native” with PayClick Ads Network to maximize income up to 20%

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Sponsored Content by: PayClick It is no secret that Digital Advertising is undergoing major changes these days. By this we mean the general shift in format choices and re-estimation of the results achieved through advertising. As the market becomes oversaturated with outdated ad formats as banners and popups, new innovative

Mobile Native Advertising Basics

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Mobile Native Advertising is defined as a form of paid media where the ad experience follows the natural form and function of the user experience. Thank you PubNative  for the awesome infographic! Summary: Publishers from all application verticals are able to integrate multiple customized ad units as defined by the IAB

The Shift to Native Advertising for Marketers

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Native Advertising Credit:  “In this online advertising model, paid or branded content is displayed alongside other content in similar format, matching both form and function to engage consumers and increase their likelihood of clicking on the ads and sharing them with others. It’s a symbiotic relationship making consumers,

Reaching Millennial Moms Through Native Advertising

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Sharethrough created this timely and comprehensive infographic that shows how millennial moms should be reached through native advertising. Infographic Summary: Millennial moms are a prized target. They are the primary decision makers in their househoulds and they have a massive amount of purchasing power. More than anything, they want

Optimalya – The First Native SSP

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What is Optimalya? On a high level, publishers optimize their revenue by opening up their ad placements to various monetization networks. With the rise of native advertising, there is a need for a unified tool where publishers can optimize multiple content reccomendation native partners, where clicks are the most important factor