Header Bidding Archive

Header Bidding Trends for Publishers in 2017

Header Bidding Trends for Publishers in 2017 It’s 2017, a year has passed and header bidding is still discussed and debated on a daily basis around water coolers all over the industry. Header bidding is likely the most lucrative option for publishers to maximize revenue and improve operational efficiency from

Header Bidding Guide for Dummies

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This is an ongoing guide and we welcome contributions from the community. Please email digitaladblog@gmail.com with any inquiries or if you are a publisher and would like a free header bidding consultation for your website. If you are in Adtech, you hear about header bidding every single day. If you

What is Header Bidding?

Please see our updated post: Header Bidding Guide for Dummies What is Header Bidding? Header Bidding, sometimes known as an ad server integration allows a demand partner to hold an auction outside of the publisher ad server and pass a CPM bid in real time by placing a code in