Ad Fraud Archive

Why Understanding Click Fraud is Important

Author: | Categories: Ad Fraud, Ad Tech Topics No comments
Why Understanding Click Fraud Is Important Digital advertising is not only a highly effective way of reaching your target audience, but it has also one of the billion dollar industries today. However, the real question remains whether all those clicks or views are actually being generated by your real

What is Domain Masking? This Infographic Explains it

Author: | Categories: Ad Fraud, Ad Tech Topics No comments
Adtech analytics company Pixalate reported in the past that fraud ad networks are engaging in the practice of selling ad impressions from low quality domains making the buyer think they are buying one domain when they are really appearing on a completely different website. This practice is called domain

Preventing Fraud in Programmatic Advertising

Author: | Categories: Ad Fraud, Ad Tech Topics No comments
Fraud in Programmatic Advertising Marco Muzzi from AcquityAds is one of the good guys in the digital advertising Industry. His educational video is spot on in educating the public about what digital advertising fraud is in Programmatic, also known as Real-Time Bidding (RTB) and the preventative measures used to combat fraud.

GeoEdge Ad Verification

Author: | Categories: Ad Fraud, Ad Tech Topics No comments
What is GeoEdge? GeoEdge is a premium provider of ad verification and transparency solutions for ‎publishers and ad platforms. GeoEdge guards against non-compliance, malware, inappropriate content, data ‎leakage, ad operational, and performance issues. Ad ops teams use GeoEdge to ensure a clean, safe, and engaging user experience, by automating

Ad Impression Fraud Billboard in Midtown, New York

Author: | Categories: Ad Fraud, Ad Tech Topics No comments
What is Impression Fraud? Ad Impression Fraud has been a sickness plaguing the Digital Advertising Industry since it’s inception. There is an ongoing battle between advertisers and robots who crawl through web pages and create false impressions. Overall this lowers the value proposition for ad agencies to dump digital