Ad Tech Topics Archive

Going “Native” with PayClick Ads Network to maximize income up to 20%

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Sponsored Content by: PayClick It is no secret that Digital Advertising is undergoing major changes these days. By this we mean the general shift in format choices and re-estimation of the results achieved through advertising. As the market becomes oversaturated with outdated ad formats as banners and popups, new innovative

Header Bidding Trends for Publishers in 2017

Header Bidding Trends for Publishers in 2017 It’s 2017, a year has passed and header bidding is still discussed and debated on a daily basis around water coolers all over the industry. Header bidding is likely the most lucrative option for publishers to maximize revenue and improve operational efficiency from

How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising

Author: | Categories: Ad Tech Topics, RTB No comments
A How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising This article is written by Ivan Roubtsov, Chief Marketing Officer of Clientspectrum Demand-side platforms (DSP) can quickly run contextual targeting campaigns at a categorical level. However, often enough, contextual targeting is only limited to a description tag –

2017 Programmatic Trends Publishers Should Know

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2017 Programmatic Trends Publishers Should Know Zev Newman is the Content Marketing Specialist at Imonomy, an In-Image platform. Zev manages Imonomy’s content strategy, social media marketing, and SEO. He loves the Detroit Lions, learning just about anything, and writing about the world of online publishing, marketing, and advertising. Connect

Why Understanding Click Fraud is Important

Author: | Categories: Ad Fraud, Ad Tech Topics No comments
Why Understanding Click Fraud Is Important Digital advertising is not only a highly effective way of reaching your target audience, but it has also one of the billion dollar industries today. However, the real question remains whether all those clicks or views are actually being generated by your real