Ad Tech Topics Archive

How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising

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A How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising This article is written by Ivan Roubtsov, Chief Marketing Officer of Clientspectrum Demand-side platforms (DSP) can quickly run contextual targeting campaigns at a categorical level. However, often enough, contextual targeting is only limited to a description tag –

2017 Programmatic Trends Publishers Should Know

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2017 Programmatic Trends Publishers Should Know Zev Newman is the Content Marketing Specialist at Imonomy, an In-Image platform. Zev manages Imonomy’s content strategy, social media marketing, and SEO. He loves the Detroit Lions, learning just about anything, and writing about the world of online publishing, marketing, and advertising. Connect

Why Understanding Click Fraud is Important

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Why Understanding Click Fraud Is Important Digital advertising is not only a highly effective way of reaching your target audience, but it has also one of the billion dollar industries today. However, the real question remains whether all those clicks or views are actually being generated by your real

The Future of Mobile Advertising is Native

Author: | Categories: Ad Tech Topics, Mobile No comments
Native Advertising: The Future of Mobile Ads In recent years, mobile marketing has been more popular. It presented businesses with an excellent opportunity to tap the growth of smartphone use all over the globe. It is a promising platform because it is not only cost-effective, but it also has

7 Types of Effective Retargeting

Chango, acquired by the Rubicon Project in 2015 created a solid list of 7 different types of retargeting strategies for marketers. According to Remarketer.com the definition of Retargeting, also known as remarketing, is a form of online advertising. that can help you keep your brand in front of bounced traffic