Ad Tech Topics Archive

What is ads.txt? History and Definition

Author: | Categories: Ad Fraud, Ad Tech Topics No comments
So, what is Ads.txt? Ads.txt is a relatively new but successful initiative by the IAB Tech Lab to bring transparency and reduce fraudulent activities in the digital advertising ecosystem. Ads.txt is a simple solution to the rampant problem of ad fraud, confusion and reselling of inventory without a publishers

Header Bidding Network List

Author: | Categories: Header Bidding No comments
Header bidding has taken the digital advertising industry by storm. Here is a curated list of the top header bidding networks for client side, server to server (S2S) and header bidding analytics platforms. If we are missing a network, please reach out via our contact form. If you are

4 Server to Server (S2S) Header Bidding Trends

Header bidding has indeed taken the digital advertising industry by storm in 2017 with more and more publishers switching their ad stacks from a traditional tag based waterfall, to a client or server side header bidding setup. See Related: Header Bidding Guide for Dummies Most publishers use a client side

7 Tips to Win Big with Video Marketing in 2017

Author: | Categories: Ad Tech Topics, Video No comments
  Today’s Article is Sponsored by With 2017 being the year that online video spending surpasses TV spending it’s never been a better time to get started with video ads to monetize your website.  Here are the seven biggest tips to maximize your revenue from video ads in

Header Bidding Trends for Publishers in 2017

Header Bidding Trends for Publishers in 2017 It’s 2017, a year has passed and header bidding is still discussed and debated on a daily basis around water coolers all over the industry. Header bidding is likely the most lucrative option for publishers to maximize revenue and improve operational efficiency from