Ad Tech Topics Archive

7 Tips to Win Big with Video Marketing in 2017

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  Today’s Article is Sponsored by Vinteo.tv With 2017 being the year that online video spending surpasses TV spending it’s never been a better time to get started with video ads to monetize your website.  Here are the seven biggest tips to maximize your revenue from video ads in

Header Bidding Trends for Publishers in 2017

Header Bidding Trends for Publishers in 2017 It’s 2017, a year has passed and header bidding is still discussed and debated on a daily basis around water coolers all over the industry. Header bidding is likely the most lucrative option for publishers to maximize revenue and improve operational efficiency from

How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising

Author: | Categories: Ad Tech Topics, RTB No comments
A How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising This article is written by Ivan Roubtsov, Chief Marketing Officer of Clientspectrum Demand-side platforms (DSP) can quickly run contextual targeting campaigns at a categorical level. However, often enough, contextual targeting is only limited to a description tag –

2017 Programmatic Trends Publishers Should Know

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2017 Programmatic Trends Publishers Should Know Zev Newman is the Content Marketing Specialist at Imonomy, an In-Image platform. Zev manages Imonomy’s content strategy, social media marketing, and SEO. He loves the Detroit Lions, learning just about anything, and writing about the world of online publishing, marketing, and advertising. Connect

Why Understanding Click Fraud is Important

Author: | Categories: Ad Fraud, Ad Tech Topics No comments
Why Understanding Click Fraud Is Important Digital advertising is not only a highly effective way of reaching your target audience, but it has also one of the billion dollar industries today. However, the real question remains whether all those clicks or views are actually being generated by your real