Ad Operations Archive
10 Things AdSense Publishers Should Stop Doing Today To Earn More
Are you wondering what adsense publishers should stop doing? Monetizing a website with AdSense is one of the easiest and most popular ways to make money online. As a publisher, you invest a lot of time and energy into creating great content and maintaining your website. However, If you’re
What is CTV Advertising? Here is a short Definition
CTV stands for connected TV. And CTV advertising is content access by the use of streaming content on TVs, mobile devices, smartphone apps, or OTT (over-the-top) devices. It is a process that has quickly taken the marketing industry by storm. In the past, getting your ads on TV could
Pay-Per-Click Advertising Tools You Need to Know
Pay-Per-Click (PPC) advertising tools are still effective in the modern marketer’s box of tricks. However, there is a misconception that, because it is an approach that costs, it therefore requires less management or effort, because you are throwing money at the approach. In fact, the opposite is true. Upon
Tribal Ad Network Review
Tribal Ad Network is a programmatic ad network founded in 2015, located primarily in the USA and also Romania that works with Publishers and advertisers to implement and monetize primarily desktop and mobile advertisements (banners, CPA, PPC). They offer 300+ campaigns, 100% fill rate, 100% system monitoring and NET5
How Does Geofencing Tech Work?
Whenever anything starts with the word “Geo”, we must understand that it has something to do with Earth. From Geography to Geology, everything is connected to the Earth. The same thing goes with Geofencing. Geofencing is a location-specific service. It gets triggered, on entering a particular location. The article
What is IP targeting?
Location has been a significant factor when it comes to businesses selling goods or advertising services. The adage, “Location, location, location,” does not carry as much worth as it did for previous generations anymore. The introduction of the Internet, and in particular, IP targeting, has revolutionized the way businesses
Localization Testing for Software and Websites – Best Practices
Localization Testing for Software and Websites – Best Practices Recent history is full of blunders made by some “big boy” companies that made the decision to go global. Gerber Baby Foods decided to expand into Africa and used the same label on its jars – the cute baby. What
How to Start and Grow Your Own Ad Network
Digital display ad market keeps on growing, according to the eMarketer report. So does the number of existing advertising networks that are one of the key advertisement channels across the globe. Programmatic added the role of ad networks with a responsibility to provide technical capabilities via advanced ad servers