Optimization Tips Archive

What Most Companies Get Wrong With Competitor Research

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One of the first steps an entrepreneur takes when starting a business is researching the competition. Before you can even write a business plan, you need to know who your top competitors are, what they’re doing right, what they’re doing wrong, and how you can make your business different

How To Increase Shopify Traffic

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Launching an e-commerce business on Shopify can be an exciting endeavor for any entrepreneur. However, establishing an online store is only the beginning of the e-commerce business journey. Even with quality products and the best prices, it can be hard to generate sales if not enough people visit your

Krishen Iyer on Getting the Best Results in Agile Marketing

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Krishen Iyer, entrepreneur and marketing pro, recognizes the value of agile marketing and offers insight into what it takes to truly get the most out of this form of marketing.

5 Ways To Boost Traffic On Your Business Website

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Maintaining a bustling business website is always good for your operation.  When you open up your customer base to the world wide web, you open up the possibilities. A good business website is a website that draws visitors.  If no one ever sees your content, it won’t do much

Is It Worth Using Google Ads For SMEs?

Running a business is hard enough without having to worry about effectively running digital marketing too. And with a lot of chat about the potentially high cost and other problems, some small business owners wonder if it’s really worth using Google Ads. Maybe you’ve heard that Google Ads is

Significance of Microsoft Ads to Replace Manual with Enhanced CPC – Today

Microsoft Ads’ is on to soaring heights. It is now transitioning its ads’ bidding system to an automated or enhanced cost-per-click system.   From manual cost-per-click bids, it will now be using the automated enhanced cost-per-click system. The automation of this bidding system will override the existing rotating ad settings

Useful SEO Tips and Tricks from the Experts

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Having a site is a gateway to the whole world. It allows you to inform many about what you do. There is a need to work towards getting more traffic as time goes by. This is what brings about a gradual rise in search engine ranking. Advancements are taking

Choosing the Perfect VPN: Money-Saving Tips and Tricks

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A virtual private network (VPN) is an ever-more important piece of software for our home and work computers. They help provide security and stability when surfing the internet while protecting our personal data. They do this through a variety of methods including masking IP addresses and other clever tricks