Definitions Archive
Publisher Sales Vs. Publisher Operations.. What is the Difference?
Programmatic Ad Network Roles: Publisher Sales Vs. Pub Ops If you work at a programmatic ad network on the supply side of the business model you most likely fall under two sub divisions of your work group: publisher sales, or publisher operations. While both roles have some overlap there are
What a Publisher Development Manager Does
What is it like being a Publisher Development Account Manager? A digital publisher development manager is a position that is in high demand for prospects new to the industry as well as experienced online advertising professionals. The driving force for the growth and need for this role in many digital media
The Secret Mind Tricks of Advertising In History
BuzzFeed created a great informational video that brings forth the “tricks” that advertisers have used and still use to get us to buy products that we “need.” The Question is posed “Does Advertising really work?” The undeniable is that United States firm spend about 160 billion dollars on advertising
The Importance of Computer Code in Our Lives
Computer Code is our DNA Code is embedded into our lives whether we realize it or not. It is the universal language between humans and computers that has come a long way since the prehistoric days of coding, even before binary code (1’s and 0’s). This PBS clip explains
Evolution of Online Display Advertising
The Evolution of Online Display Advertising is too complicated to put into words. When i decide to take a look into the annals of digital marketing history, I find myself watching videos that show how different aspects of the industry have co-evolved and connected over time. The Interactive Advertising Bureau
What is Alexa Toolbar and how can it be used?
Website traffic data – essential for the digital ecosystem If you work in the world of Online Advertising you have probably heard about a toolbar called the Alexa Toolbar Alexa is a “Web Information Company” that collects data by utilizing cookies from users who surf the web. It collects
What is Augmented Reality?
So, what is augmented reality? By definition Augmented Reality is is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by a computer-generated sensory input such as sound, video, graphics or GPS data. In this example we can see that data about the environment is layered onto the
ATL vs BTL Advertising
Task: Define Above the Line (ATL) and Below the Line (BTL) promotions and explain ATL vs BTL. ATL vs BTL –Above the line advertising/promotion ATL is a more traditional method of advertising, which includes television, radio, print, and cinema to promote brands of a specific offer. It is generally focuses