Definitions Archive
What is Programmatic Direct?
Infographic: Programmatic Direct The Pubmatic blog created a much needed infographic to define programmatic direct. Programmatic Direct really are two concepts combined. Programmatic is the buying and selling of advertising via workflow automation and algorithms. Direct simply means that the buyers and sellers of ad inventory know each other.The term programmatic
What is a Private Marketplace? (PMP)
Defining a Private Marketplace The term “Private Marketplace” has become one of the most widely used buzzwords in digital advertising. A Private Marketplace, also known as a PMP is an invite only marketplace where high caliber publishers offer their ad inventory to a selected group of advertisers. Private Marketplace
How the Domain Name System (DNS) Works
Came across this neat little video that shows how the Domain Name System or more commonly known as DNS works in an abstract sense. Still confused about DNS? DNSMadeEasy.com simplifies the process. The DNS system is one of the most important and often overlooked pieces of the internet puzzle. If
Online Ads 101: What are Search Ads?
What are search ads? Online Ads 101 delivers another concise video to help us understand how search ads work. We search for just about anything and everything each and every day without stopping and thinking how paid search actually works. Search ads appear on the results page of a
How an Ad Server Works
https://www.youtube.com/watch?v=MFb1eCuRfBI How does an Ad Server work? When a user decides to go online, they type the URL in their browser that they want to visit. The media owner, who owns the website, probably has their site hosted on a shared web server from a company like GoDaddy or
The Online Advertising Ecosystem Explained
Online Advertising: simple or complex? Global Rev Gen explains the Online Advertising Ecosystem in a picture perfect image. The digital world is thought of as being crowded, complex and changing at an exponential rate. It’s not easy to stay up to date with the latest digital advertising trends which can
The History of Advertising in 60 Seconds!
Thank you Adobe for this essential digital advertising video that gives a nostalgic look through advertising history. Advertising has evolved from simple newspaper ads, to complex and highly targeted messages brands can customize for each and every consumer in all aspects of every day life. The History of Advertising
How internet advertisers are reading your mind!
https://www.youtube.com/watch?v=8KYugpMDXAE Digital Advertising: Tracking the Trackers The Economist published an insightful video answering the question: how do internet advertisers read our minds? If you think about it, we are online all the time. Every time we click, thousands of third party companies have the opportunity to harvest and make insights about