Definitions Archive

Affiliate Marketing for Dummies

Affiliate Marketing For Dummies Infographic The truth is that the Internet presents us with a wide range of different things that we can make quite a lot of money with, and affiliate marketing is definitely one of them. A lot of people, however, seem to be widely unaware of

Online Marketing Basic A-Z Terms

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The ever expanding universe of digital marketing is diverse and most of the time quite unpredictable. It is always important to go back to the building blocks. This infographic gives you a refresher course on the key definitions of digital marketing. Recommended: The 50+ Best Social Media Marketing Tools in 2015 Search

What is Programmatic Direct?

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Infographic: Programmatic Direct The Pubmatic blog created a much needed infographic to define programmatic direct. Programmatic Direct really are two concepts combined. Programmatic is the buying and selling of advertising via workflow automation and algorithms. Direct simply means that the buyers and sellers of ad inventory know each other.The term programmatic

What is a Private Marketplace? (PMP)

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Defining a Private Marketplace The term “Private Marketplace” has become one of the most widely used buzzwords in digital advertising. A Private Marketplace, also known as a PMP is an invite only marketplace where high caliber publishers offer their ad inventory to a selected group of advertisers. Private Marketplace

How the Domain Name System (DNS) Works

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Came across this neat little video that shows how the Domain Name System or more commonly known as DNS works in an abstract sense. Still confused about DNS? simplifies the process. The DNS system is one of the most important and often overlooked pieces of the internet puzzle. If