Ad Operations Archive

7 Tips to Consider When Choosing a DSP

Seven Points To Consider When Launching Your Programmatic Buying Practice And Choosing Demand Side Platform Partners Programmatic ad buying represents 78% of $31.87B display advertising ecosystem according to eMarketer. The ecosystem is sophisticated, which is great because that means there is a way to craft a customized trading solution

Artifical Intelligence in Ad Tech: 3 Trends

Today’s Guest Post is Sponsored by AdStair Artificial Intelligence(AI) is the buzzword these days in the Startup World. And why not, it’s optimizing our efficiency in everything we do. So, How can Ad Tech be left behind. Better Ad Tech is key to lower CPC prices, higher click-through rates

Affiliate Marketing for Dummies

Affiliate Marketing For Dummies Infographic The truth is that the Internet presents us with a wide range of different things that we can make quite a lot of money with, and affiliate marketing is definitely one of them. A lot of people, however, seem to be widely unaware of

Guide for UTM Tagging

Guide for UTM Tagging for all Your Marketing Campaigns UTM is short for Urchin Tag Management which is simply attached segments of text to the end of a URL for tracking within your analytics programs. Each portion of your marketing campaigns that is being tracked and analyzed should have its

Top 1500 Retail & E-Commerce Business Web Analytics Technology Adoption Report

Top 1500 Retail & E-Commerce Business Technology Adoption Report Companies are always faced with a challenge when trying to identify the right software for their business objectives. With all the different functions companies are required to perform, it sometimes seems overwhelming when choosing from the exponentially growing list of