Author Archive
Tips to Maximize Revenue from your Ad Network
How to extract Maximum Value from an Ad Network Working and communicating with an ad network effectively can produce valuable revenue and help you grow and expand your business beyond your wildest dreams. programmatic ad networks have a large amount of resources and demand partners that can be turned on
Stox.io – An Educational Stock Market App for All
Forget Textbooks, Stox.io App is here to Stay! What is the Stox.io App? If you are new to the world of buying and selling stocks, it can be daunting to understand how the stock market works from the basic and advanced concepts and the strategies to pick the best
Resolving Impression Discrepancy with an Ad Network
All about Impression Discrepancies If you sell your programmatic ad inventory to an ad network, it’s very common for a very unpleasant phenomenon to occur called an impression discrepancy. In the digital advertising ecosystem, impression discrepancies are very common and unavoidable but there are ways to help reduce the impression discrepancy or work
Publisher Sales Vs. Publisher Operations.. What is the Difference?
Programmatic Ad Network Roles: Publisher Sales Vs. Pub Ops If you work at a programmatic ad network on the supply side of the business model you most likely fall under two sub divisions of your work group: publisher sales, or publisher operations. While both roles have some overlap there are
High CPM Ads for Blogs: Rich Media Slider
High CPM Ads The Rich Media Slider Unit Revenue driven publishers are also looking for new and lucrative ways to monetize their ad inventory. The formula for success as a blogger in 2014 is having thousands of page views from targeted users and serving them relevant ads from a
HootSuite Mobile Application Functions and Tools
HootSuite Mobile is a powerful automation tool HootSuite is an amazing social media automation tool primarily used for Facebook and twitter that allows a user to create and schedule tweets and posts in a seamless and effective fashion. Users are able to target specific audiences and test what times
Programmatic Ad Inventory: Impression Waterfall and the CPM Floor Model
Selling Digital Ad Space in the CPM Floor model: Publishers who work with multiple ad networks often have a solid idea of what their inventory is worth. Knowledge empowers publishers to extract the maximum value out of their ad space in this “programmatic bull market” we are seeing in 2014.
Nike RE2PECT Campaign Pays Homage to Derek Jeter
https://www.youtube.com/watch?v=X03_bNuihLU Thank You, Captain Jeter Nike exhibited how Derek Jeter has become such an icon for baseball, the yankees and its fanbase, New York City and athletes all over the globe with it’s newly Nike RE2PECT Campaign tribute video called RE2PECT. The video is a class act and truly a sucessful