Author Archive
How To Calculate Impression Discrepancy
What is ad impression discrepancy? Impression discrepancy can be a huge problem if you are working with an ad network and sending them large amounts of your digital inventory. impression discrepancy occurs when impressions are lost when you send an ad network impressions for them to fill with advertisements. The
Why you should Register a .nyc domain name
.NYC the new “.com” property rush The wild west of website domain acquisition is coming back to the internet on October 3rd. The .nyc top level domain will be open to the public to have their go at securing a vast array of valuable (and lucrative) domain names. New York
YSL National Makeup Artists Google Glass
Photo Credit: Bloomingdales YSL National Makeup Artists Wear Google Glass While Filming Your Custom Makeup Application YSL Cosmetics meets Google Glass in a world wide exclusive event Thursday, Sept. 4- Friday, Sept. 5 at Bloomingdale’s 59th Street. Booked by appointment only, clients received a custom skincare preparation and
Digital Advertising Online Tools List
Build a Digital Advertising Empire! To become a successful digital media entrepreneur you need to use a diverse set of free (and sometimes paid) online tools that are available on the web. The below compiled list are the staples that will allow you to build a web property, understand the competition
Native and Programmatic Advertising Comparison
Native and Programmatic: Monetizing in Harmony Programmatic and Native are two terms that are hot in the digital advertising conversation. Think of them as cousins; programmatic being the older more experienced and dominant force and Native being the newer technology but rising in popularity and usage throughout the lumascape.
How To Calculate CPC and CTR – Digital Formulas
There are many 3 letter acronyms in digital advertising calculations. To be a master of the programmatic ecosystem, you need to know them all and when to use each calculation! Clicks and engagement are what drive the online advertising model. Understanding the calculations behind clicks is essential for your knowledge
10 Reasons to Work in AdTech
Digital ad agencies are great companies to work for in this day and age. Here is a list of the top 10 reasons why you should work for a digital advertising company. One Casual dress code – Most digital ad agencies in 2014 have a loose dress code. Employees generally
Top Reasons Publishers Leave an Ad Network
Not all Ad Networks are created equal.. Behind digital ad network’s flashy website, promises of high CPMs, diverse programmatic advertiser demand, low payment threshold, 24/7 support and a slew of product offerings could lie a network that over-promises and under delivers. With so many different companies a publisher can choose to