Author Archive

Why an Organization Needs RCA to Maintain an Agile Environment

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Agile environments place emphasis on the individual and social interactions over processes and tools. And root cause analysis is necessary for helping maintain this agile environment like a well-oiled machine.  What is a Root Cause Analysis? From the term itself, root cause analysis is a process or a method

A Guide to Instagram Marketing (A Few Simple Tips)

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Instagram marketing is a competitive marketing strategy to promote products, materials, or brands across a digital channel. Many business owners enjoy using Instagram for marketing as they can target consumers who they believe are a good fit through utilizing influence marketing.  When Instagram was first created back in 2010,

Why a Strong IT Service is a Business Necessity in 2021

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In the modern era, it’s impossible to operate any type of business without utilizing the internet and computer technology. Even simple devices in your business will rely on smart technology that requires service from an IT specialist. While you can hire your own IT staff, here are a few

5 Tips to Convert More B2B Leads on Your Website

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Getting traffic to your B2B website is a great accomplishment. However, it can be really frustrating if that high traffic is not paying off in the form of conversions. At first, it can feel overwhelming to try and figure out why customers aren’t taking the action you want them

How to Develop an Effective SEO Content Strategy

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Developing a competitive SEO content strategy can give you an edge in your business. Did you know that content marketing is actually less expensive than traditional marketing and can actually generate more traffic to your site? Getting attention from your target audience is one thing; holding their attention is

Short Attention Spans, Video Ads, and Increased Demand in 2021

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By Snack Media Shortening Attention Spans Neuroscientific studies showed that between 2000 and 2015 the average human attention span shrunk by 35% to a grand total of just 8 seconds (Microsoft, 2015). Worryingly for us humans, emerging data suggests a continued downwards trend as the years go on. Just

3 Benefits of VOIP (What, Why and Costs)

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Communication with the outside world is a must for any business or individual. Without the ability to communicate correctly, society will be obstructed, so to speak. When the telephone was invented, it transformed the way communication was held and became a part of everyday life. However, technology did not

2021 Go-To Guide For Responsive Email Templates Design

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As smartphones continue to become the biggest device segment used globally, mobile-optimized emails have become a necessity. No matter B2B or B2C, every brand is going gaga over the responsive HTML email templates as they provide seamless renderability across all device types without making you stick with single-column designs.