Author Archive

How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising

Author: | Categories: Ad Tech Topics, RTB No comments
A How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising This article is written by Ivan Roubtsov, Chief Marketing Officer of Clientspectrum Demand-side platforms (DSP) can quickly run contextual targeting campaigns at a categorical level. However, often enough, contextual targeting is only limited to a description tag –

Affiliate Marketing for Dummies

Affiliate Marketing For Dummies Infographic The truth is that the Internet presents us with a wide range of different things that we can make quite a lot of money with, and affiliate marketing is definitely one of them. A lot of people, however, seem to be widely unaware of

Guide for UTM Tagging

Guide for UTM Tagging for all Your Marketing Campaigns UTM is short for Urchin Tag Management which is simply attached segments of text to the end of a URL for tracking within your analytics programs. Each portion of your marketing campaigns that is being tracked and analyzed should have its

The Recipe for a Perfect Logo

Author: | Categories: Blogging No comments
How to Make a Perfect Logo Logo creation can take a long time and a lot of work to create the perfect logo. The perfect logo is an important part of brand marketing and is how customers recognize brands. If you are wondering how to create the perfect logo,

5 Simple Tips to Get 1000 Shares on your Next Blog Post

Author: | Categories: Blogging, Blogging Tips No comments
Get 1,000 Shares on your Next Blog Post: Here’s How to Do It How will you be able to measure your success in blogging? While there are many metrics that can provide you with statistical data to assess the performance of your online content, one of the best would