If you work in Ad Ops, you know that you are on call 24 hours a day, 7 days a week, 365 days a year to ensure your ad stack is flowing and well optimized. If you work on the publisher, supply, demand or vendor side of the business, the key to success of any ad ops professional is to constantly learn about all the various disciplines of the industry, build a network of like minded ad ops professionals and always look to approve. Here is a list of the top tools and resources for ad ops professionals:
The adops subreddit is a vibrant, friendly and active community with over 7,000 subscribers from all walks of ad tech. Every day, people ask questions about specific vendors, strategies, technical questions and seek career advice. The adops community feels closer then ever before and this subreddit is most definitely one of the best overall resources for anyone working in adtech and you should subscribe today!
If you like reddit.com/r/adops, then you will love the adops slack channel. Chat in real time with ad ops/ad tech professionals from a variety of companies, countries and experience levels. There are specific channels dedicated to hot topics like #headerbidding, #careerhelp, and #DFP.
AdExchanger is the go to industry trade magazine with news and views from digital advertising veterans. This is a daily must read for anyone working in digital marketing and you can count on hearing your fellow co-workers talking about the latest article on AdExchanger.
Adops.tools is exactly what you think it is – simple but incredibly valuable tools and calculators for ad ops professionals. Some of their calculators include: CPM, CTR, Cost to client, eCPM, eCPC. They also have a UTM Link Builder, Tag Runner, Ad Checker, ERI Encode/Decode, Uder String Agent and an ad ops glossery.
The Interactive Advertising Bureau are like the Men in Black of ad tech. With over 650 of the top leading digital media and technology companies as members, they are the gold standard of ad tech. Their thought leadership, initiatives such as ads.txt and overall positive impact they have had on the industry no question secures them a spot on this list.
Headerbid expert is an essential chrome extension showing what header bidding partners a publisher is running directly on their page. This is perfect to quickly troubleshoot a prebid.js integration to see if a header partner is working at a high level and how many milliseconds it takes for them to submit a bid.