Now, it’s worth noting that reporting is without a doubt amongst the most important things that any type of businesses should take into prime consideration. Comprehensive reports are the key to actionable and highly performing social media plan right from the get-go. The first thing that you need to know when it comes to marketing and SMBs is that they managed to invest about $11 billion in 2005 when the market was rather stagnant. It’s expected for the latter to grow even more throughout this and the upcoming year.
Why should you care? Well, even though it isn’t something which is going to hit you directly as a substantial change, it’s worth noting that this is something important. Social media, as well as advertising revenue back in 2015, accounted for about 18%. With this in mind, there are certain things that have to be taken into account.
The Monthly Active Users on Social Media that we need to be aware of amount to about 120 million people who are online on a daily basis using the Facebook application. About 2.72 billion people users are available throughout the entire world, and about $6 billion have been spent as advertising revenue in the second quarter of 2016. This is undoubtedly particularly impactful.
Now, one more thing that you would need to take into account is the fact that about 79% of the owners of SMB are going to use social media in order to properly connect with their customers and potential clients. This is something that should be revised. Furthermore, about 32% of the owners of small businesses in the USA are going to invest in social media as a prominent marketing tactic.
Of course, all of the above is particularly paramount, but there are certain things which are going to stand on top of the crowd, especially when it comes to growing a certain enterprise through marketing and social media.
The first thing that we are going to take care of is to make sure that everyone is actually a potential customer. With about 55% of the owners investing an amount of money in Social Media marketing, this is most certainly a trend which is yet to be developed. With this in mind, there is no better way to actually handle this stuff than, to begin with a regular marketing campaign and see how it goes from there. You shouldn’t expect any kind of significant results in the first few months, but that’s just part of the drill.