Bull Dog Digital Media gives us 29 suggested tools which will help you launch a pristine digital marketing campaign. Share this infographic if you find it helpful!
Expanding your keywords – Every marketing campaign needs effective keyword research and targeting. This is to make sure the right people find your brand online. Perform a review of your current keyword-base. Tools such as Long Tail Pro allow you to find the most effective keywords.
Performing An SEO Audit – An SEO Audit needs an adaptive approach that will be updated every 6-8 months
Optimize your site such as on-page elements for better rankings. Webpage FX will give you a free SEO Audit.
Customer Research – You need to establish a lead scoring system and perform data-driven marketing.
Conduct surveys and find qualified survey takers fast to gather important customer data.
Updating your lead scoring system – Optimize your lead scoring system by controlling movement of leads down the sales funnel. CRM tools should be based on your specific needs. You can use sales and marketing teams to optimize conversions adding a personal touch.
Launch a retargeting campaign – Sometimes it takes more than one try to capture a lead. Don’t let your potential customers go down the drain; retarget your campaign with paid ads. You can use a company like Retargeter or AdRoll, there are many.
Perform split tests with paid search ads – Paid ads are difficult to nail on your first try. There are different tests and techniques to make sure you get t done effectively. You can perform A/B Testing. Some tools are: Unbounce, Convert, Google Analytics, Optimizely.
Social Media Presence – Social media has been on the rise since 2012. Use analytics tools that will gather important data from various platforms so you know what type of content your users prefer.
Social media advertising – Consider social media advertising. It converts well if carried out properly
Tweak your email marketing – If you are steadily losing email subscribers, you should update your acquisition strategies and probably the content you send them. Use tools like Outbound Engine and mixpanelfor marketing optimization.
Find your site’s weak points – Conduct usability tests to assess the performance of your website and pinpoint its weak spots.
This particular tool can give you detailed insights about your brand to identify options for improvement.
Find your site’s strong points – A heat map tracks visitor behavior, meeting you can see what works and what doesn’t work on your website. Optimize your ad placements and improve your overall site layout. The most popular heat service tool right now is crazyegg.
Optimize your landing pages – A good looking landing page emphasizes urgency, presents organized data, highlights your value propositions and has a compelling call to action. Tools such as unbounce help you with this.
Revise your calls to actions – A compelling call-to action is the cherry on top of excellent marketing. If the landing page is the bait, then the call-to-action is the hook! An effective CTA helps to lure customers in with persuasive wording. Use tools such as Hubspot to do the job.
Make your site Mobile Responsive – With the rapid growth of the mobile market, it is mandatory that you make your site 100% responsive.
Upgrade your CMS – Most websites are built with a content management system, allowing site managers to manage their site. You may need to upgrade your CMS. This will cut down maintenance costs down the road. Popular CMS tools such as WordPress, Joomla! and ModXwill help.
Start advertising globally – Localizing your website for international audience can be complex but this might be the edge you need to be ahead of the competition.
Learn the competition – Developing your own unique selling points is crucial. You need to stand out from the crowd and better the competition.Use analysis tools such as SEMrush to pinpoint advantages over your website.
Plan future content – Look at your customer data, your updated keywordpool and competitive assessment. Particular tools that pride themselves as a content ecosystem that’s complete with tools from content planning to performance tracking are key such as Clearvoice.
Create future blog content – Staying ahead with your blog posts is a great way to ensure and prevent a shortage of posts. Start acquiring articles for a rainy day.
Repurpose old content – Review how your audience responded to last years content, revisit the highly shared and visited to choose which is worth repurposing. Match it with an infographic to create additional content
Perform keyword based optimization for old blog posts – Using a blog analytics tool, you can specify your top-performing blog posts. Identify winning keywords and optimize those old posts for more search engine traffic.
Design an Infographic – An effective infographic required extensive research, creative flair and the mastery of deisgn tools. This is why sometimes you are better off hiring a graphic designer to nail your infographic content.
Develop a webinar – Webinars are excellent for building your business’ authority in your niche. This is a very effective way for generating strong leads. Take the time to learn essential webinar-making tools, such as ClickMeeting.
Create video content – Sometimes you need more than written words or pictures to prove a point. Short videos can convey information that combines emotion and a focused flow. Tools such as Animotoallow you to create videos that are great for marketing content.
Author an E-Book – One way to cement authority is to gain authorship of your very own e-book. All you need is expertise, an idea and a competent ghostwriter.
Sharpen your knowledge. Enroll for online courses with certifications such as Alison and Edx
Invest in free gifts for your best customers – Keep your customers happy and reward them. They are your most important asset.
Remind customers to share feedback. Of course, some customers are just more likely to share complaints over positive comments. You need positive reviews to maintain your online reputation.
Measure your campaign – Measuring your campaign will ensure your money has been spend wisely. You will need to measure your ROI. Use tools such as Google Analytics.