Mobile Media Consumption in Vietnam

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Inmobian adtech company that enables consumers to discover amazing products through mobile advertising created a very informative infographic highlighting the growth of mobile in the Vietnamese market.

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Mobile Media Consumption in Vietnam

Mobile is gaining share of media time spend:
96 minutes smartphone
50 minutes tablet
142 minutes online via desktop/laptop
62 minutes reading magazines newspapers
61 minutes watching tv
16 minutes listenting to radio

Key mobile media moments consist of:
93% lying in bed
93% waiting for someone
65% at a social event
59% shopping
59% commuting

Content accessed on mobile devices:
73% social media
50% utility/productivity
45% games
37% weather
43% news
54% maps
72% enterrtainment

3 out of 5 of vietnamese multi-task
59% prefer conent in local language
85% will increase the usage of non social/non-search mobile apps
94% plan to spend money on an activity via mobile in the next 3 months