What is Social Influencer Marketing?

Sproutsocial created an informative infographic explaining what exactly is social influencer marketing.

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What is Social Influencer Marketing

“An influencer is someone who has an active following and can move their followers to take action. Influencer marketing involves connecting with these thought leaders to build a mutually beneficial relationship.

Types of Influencers

Social Media Experts
Popular Youtube users
Bloggers
Famous People

Benefits of Influencer Marketing
More credibility
Access to larger audiences
User generated content
Social Influence
New leads and customers

Why should you Trust Influencer Marketing
$6.50 what business make for every dollar spent on infliencer maketing
The fastest growing method to acquire new customers
Influencer Marketing is the most cost-effective customerr acquisition method
51% of marketers acquire better customers through infliencer marketing
50% of marketers use influencer marketing to generate leads and sales
Blogging is the top platform for influencer marketing
59% of marketers plan to increase their budgets for influencer marketing

Traits of a Good influencer
Authentic
Engaging
Active
Expertise
Leadership