Social Media Trends of 2016 Infographic
The Hootsuite blog released this eye opening infographic that shows what trends we can expect to see in 2016.
6 Social Media Trends of 2016
Source: Hootsuite
Infographic Summary
- Brands are investing in reaching customers where they are: mobile and social
- 70% Percentage of marketers growing their social media advertising budgets in 2015
- 24 Billion the amount marketers will spennd by the end of 2015 to reach customers on social media
- 33% Year over year growth in social media advertising budgets in 2015
- Reaching consumers on mobile
- 196 Billion worldwide mobile ad spend by 2019
- Projection: 59.4% Mobile as a percentage of total digital Ad Spend in 2016
- Social Driving Consumer Spending
- 37 Million visits to shopify stores via social media converted into 529K commerce orders.
- Orders from Pinterest on Mobile devices have increased 140% in the last two years
- 2/3 Of all social media visitors to Shopify stores are generated by Facebook
- Pinterest is now the #2 channel for Shopify stores
- While channels are increasingly fragmented, the feature sets offered by each are converging.
- 13 of the top 15 fastest-growing apps in the social media and messaging category globally have evolved into multi-use mobile.
- social content platforms that offer chat as a feature
- #SocialBusiness finally happens: social’s taken over the office
- 40% of enterprise SaaS software is now driven bottom-up
- In less than two years slack grew to over 1.25 million daily active users
- Video Dominates on Social
- 80% of global internet traffic will be attributed to video by 2019
- 5 Million years it would take to watch all the video content that will be shared every month in 2019
- 6 Billion Daily video views on Snapchat
- 8 Billion Daily views on Facebook