Twitter Power User Cheat Sheet

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Follows.com created a great cheat sheet to give you a solid head start when researching and deploying your Twitter marketing campaign.

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Twitter Power User Cheat Sheet

Infographic Summary

1. Brands on Twitter

  • The Majority of Twitter Users Prefer to follow brands (46%) over individual people (16%)
  • Twitter engagement for brands is 17% higher on weekends
  • 64% of Twitter users are most likely to buy from brands that they follow
  • 46% of all marketers have acquired a customer via Twitter

2. Cost on Twitter

  • Advertising on Twitter on average is 6 times higher than Facebook, but the CTR is 8-24 times higher

3. Twitter on Mobile

  • 63% of Twitter users access Twitter through their mobile phone or device
  • Mobile uses are 181% more likely to be on Twitter during a commute

4. Tweet Strategies

  • Your tweets have 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually type retweet.
  • Action words like “Download” can increase clickthroughs by 13% and posts about “Twitter” increase by 22.5%

5. Content on Twitter

  • Tweets with links are 86% more likely to be retweeted
  • Tweets with image links get double the engagement
  • Tweets with images recieved 18% more clickthroughs, 89% more likes and 150% more retweets

6. Tweet engagement

  • According to 1.7 million analyzed tweets, The best time to get retweets is between 10 and 11PM EST
  • Only 23% of tweets ever get a reply: 71% are ignored
  • Tweets with hashtags get double the engagement.