AdNgin, a turn key solution which boosts AdSense Revenue and optimizes user experience through continuous testing created this nice publisher checklist to give publishers tips on how to choose a cost per click ad network.
High CPCs and RPMs – make the most ad revenue from every visitor.
Customixation and flexibility – pick an ad network to grow with.
Reliability and credibility – choose a partner you can trust.
Ease of use – fast installation and user-friendly interface
Advertise geo matching – ads for the audiences in your target locations.
Control – block unwanted advertisers and protect your brand.
Audience targeting – relevant offers and brands for your niche
User experience – ads your audience will want to engage with
Technical compatibility – complements your current setup
Reporting – get all the data you need to optimize
Speed – make sure the ads don’t slow the loading of the page.