Programmatic to Take off in 2016

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33 Across created this sleek infographic showcasing the key statistics in 2015 and 2016. 33A_Programmatic_Infographic Infographic Summary

2015 A Look back

  • Standards emerge – IAB declares war on ad blockers to stem off loss of 22 billion
  • Verified by TAG launched to fight digital ad fraud
  • Buyer demand vendors offer 100% viewabilitity and fraud free traffic.

Brands step up

  • Programmatic buying reaches $14 billion in 2014
  • Programmatic spending grows 20% per year and will make up 83% of all display ad buys by 2017
  • 30.2% exchange based-trading to command 30.2% of total display impressions

Video everywhere

  • US programmatic video ad spending to increase 84.5% reaching $5.37B
  • Mobile video growth 2015 1.14B 2017 3.79B

Bold moves

  • Verizon acquires AOL for 4.4 billion
  • AOL acquires millennial media for 238 million
  • Perion acquires undertone for 180 million

2016

  • A global view into programmatic spending
  • North America scales programmatic to reach 20.41 billion in 2016 in the us
  • Programmatic accounts for 50% Canada’s total 2016 display ad spending
  • EMEA ramps up over the next 12 months 90% european stakeholders will iincrease programmatic investments
  • LATAM scales the rest of Latin America 197.9% increase in 2016
  • Brazil 198.3% increase in 2016
  • Asiapac growth chinas spend increase 3.3B billion in 2017
  • Increases in asia pacific investments 15% in 22016 35% by 2019